Kempinski arrives in Latin America with a property in Brazil
The hotel chain announced the restoration of a historic iconic hotel in the south of the country that will be renamed Kempinski Laje de Pedra Hotel & Residences
For the first time in the 125-year history of the international luxury hotel group, Kempinski Hotels will arrive in Latin America with the restoration of a historic iconic hotel in southern Brazil that will be reborn as the Kempinski Laje de Pedra Hotel & Residences. Built in 1978 according to the designs of Oscar Niemeyer, Edgar Graeff, two Brazilian masters of modernism, the hotel is known far beyond the borders, since it was where the signing of the Mercosur Treaty took place in 1992.
Located on a cliff in Canela in the State of Rio Grande do Sul, with an impressive view over the Vale do Quilombo ecological reserve, the developers, together with Kempinski Hotels, plan to open the most outstanding luxury resort in the interior of Brazil. This iconic hotel will undergo extensive renovation and modernization and will welcome its first guests in 2024.
The Serra Gaucha region is a perfect fit for the Kempinski brand, as it has a strong German and European influence which, combined with its incomparable natural surroundings, attracts more than six million visitors a year. Canela is located in the epicenter of the most attractive inland region of Brazil, with easy access to excellent exclusive wineries, impressive gaucho canyons and Campos de Cima da Serra (Sierra del Río Grande) with its magnificent uninhabited pampas fields cut by endless waterfalls. Its dramatic natural beauty in one of the least dense regions of the planet (the population density is equal to Iceland), attracts tourists from the premium segment in search of adventure sports and nature.
"The goal is to revitalize this historical and architectural icon with our world-class quality and timeless European elegance and position it as a premier destination at the highest level. It is an excellent opportunity for us to enter the South American market with such an exceptional project," he said Bernold Schroeder, Acting CEO and Chairman of the Board of Kempinski Hotels.
In a total area of 61 thousand m², the hotel will have 357 apartments with sizes from 54 m² to 290 m², 4 restaurants, such as a modern gaucho-style steakhouse or an Italian wine bar, 5 international bars with large terraces, a wine bar, a bar on the roof with fireplace, theater and area for events. Guests will find entertainment and relaxation in the 1,000 m² gym, sophisticated European standard spa, kids' club and heated pools.
Exclusive experiences with nature, such as ecotourism itineraries, horseback riding, open-air brunch, visits to wineries, among other activities. The proposal of the Laje de Pedra complex is to provide a set of experiences that value local riches and cultures, including the Laje de Pedra Symphony Orchestra, which will perform outdoors.
Guests arrive at Kempinski Laje de Pedra via Porto Alegre Salgado Filho International Airport, approximately 100 km away, which serves the urban region of Porto Alegre, capital of the Rio Grande do Sul region.