Guatemala leads the promotion of Central America in the US and Canada

In the current semester of 2021, Guatemala leads the agenda for the promotion and integration of tourism in Central America, as the Pro Tempore Presidency of the Central American Tourism Council (CCT) and promotes actions through the Board of Directors of the Tourism Promotion Agency of Central America (CATA).

As a follow-up to the actions to accelerate the tourist reactivation of Central America, the Central America Virtual Roadshow: The Americas 2021 event was organized through CATA, in which meetings between entrepreneurs of the Mexican tourism sector are held on September 2, from the United States. United on September 8 and Canada on September 23.

The Director General of INGUAT and President Pro Tempore of the CCT, Mynor Cordón pointed out “Through this event we seek to promote the Central American multi-destination with an emphasis on tourism products from Belize, Guatemala, Honduras and Nicaragua among North American wholesalers and receptive operators of the four countries ”.

With this meeting, Central America also seeks to highlight its capacity to satisfy the expectations and demands of travelers, as well as to promote the knowledge and enjoyment of the complementarity of the tourist products of these fantastic corners of the isthmus, which stand out. for its culture, natural wealth, archeology, dream settings ideal for weddings and honeymoons, among other things.

According to data from the Central American Tourism Integration Secretariat (SITCA), in 2019, the region received 17,281 million tourists, with North America being the main market with 43.1% of visitors. Among them, the United States stands out with 33.2%, followed by Canada with 7.6% and Mexico with 2.2% of travelers who arrived in the region.