CATA enters the Mexican market
The event has aimed to value the mega diverse and complementary offer
Mexico was the headquarters where the Central American Tourism Promotion Agency (CATA) started The Central America Virtual Roadshow: The Americas 2021, the Aztec nation was the starting point for the digital caravan of commercialization and promotion tourist that is committed to captivating the markets of North America.
Due to its geographical proximity to Central America, Mexico appears as a potential market to inject speed into the process of tourist reactivation that the region is experiencing. In that sense, the event sought to value the mega diverse and complementary offer, among which its culture, natural wealth, archeology, sun and beach, dream scenarios ideal for weddings and honeymoons, among others, stand out.
During the promotional summit, business rounds were also held between the tourism operators of the participating countries with their counterparts in this new target market, of which the participation of around 25 wholesalers and 10 specialized travel and tourism media stands out. from Mexico.
For this, CATA made available a virtual world where participants can visit the stands of the countries, as well as a Match Making system enabled on the event website to promote business appointments among attendees.
CATA is a public-private entity of a technical nature and is in charge of stimulating and developing the promotion and projection of Central America as a tourist multi-destination. The Central America Virtual Roadshow: The Americas 2021 is developed within the framework of the project “Strengthening the Integration and Promotion of Central American Tourism”, executed with the support of the Republic of China (Taiwan).