Panama will organize an international virtual fair at Expo 2020 Dubai

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Panama will organize an international virtual fair at Expo 2020 Dubai
Source: Expo 2020
Mon September 06, 2021

The Central American country seeks to unite buyers from different markets with the main suppliers of its tourism industry

At such an important moment for the reactivation of post-pandemic tourism, Panama reinforces its image as a destination for leisure and business trips. Part of this task is carried out together with the main actors in the marketing chain, such as tourism service providers, tour operators, wholesalers and travel agencies. 

With this objective in mind, PROMTUR Panama will carry out a virtual fair called Explore Panama, in order to create a commercial space where buyers and sellers can interact. The event will be held on October 20 and 21, 2021, it will have 20 virtual stands for local exhibitors, including the Tourism Promotion Fund (Promtur Panama) and the participation of around 350 travel agencies and wholesale operators is expected. to markets such as the US, Argentina, Brazil, Costa Rica, Colombia and the United Arab Emirates, which, through a commercial agenda, will be able to interact with key suppliers of the Panamanian tourism industry.

Panama will present the tourism activities that it will lead this year and in the future, under the Master Plan for Sustainable Tourism 2020-2025 (PMTS). The plan reactivates the strategy "Tourism - Conservation - Research (TCI)" highlighting the extraordinary natural, cultural and historical wealth of the country with a strong focus on the sustainability of the destination through research and conservation actions. The updated strategy focuses on three fundamental pillars: Cultural Heritage (multifaceted culture), Green Heritage (extraordinary biodiversity) and Blue Heritage (wonders of the ocean).     

The event will allow real interaction between exhibitors and buyers in a 360-degree environment with customizable virtual landscape, virtual private meeting rooms, chat, browser talks, presentations and live keynote conferences. Buyers, once registered, will be able to see the profile of the participating exhibitors to schedule their meetings and once at the event, they will be able to access the personalized virtual stands of each brand, they will have the possibility to see the video of their interlocutor, as well as download your brochures and material available. Additionally, participants will also be able to meet the exhibitors in real time, walking through the exhibition hall or simply moving through the corridors and / or stands using avatars.     

It is worth mentioning that Explore Panama will be held within the framework of Expo 2020 Dubai, one of the most important commercial showcases worldwide that will take place in Dubai from October 21, 2021 to April 10, 2022, where Panama will also have a pavilion physical. 

Edgar Lacker, CEO of AVIAREPS, Organizing Company of the Virtual Fair for PROMTUR Panama: "We are happy to support Panama in the development of this project, at such a decisive moment for the reactivation of international tourism. We are proud to have local teams in priority markets for Panama as a tourist destination for the MICE and vacation segments, which support all the tasks derived from an event of this magnitude, at the level of detail and professionalism that is required ”. 

Iván Eskildsen, Minister of Tourism of Panama, for his part, expressed that the presence of Panama in important international fairs where the MICE and vacation segments are combined, provides a range of opportunities for the country to expose the extraordinary richness and diversity of its nature , culture and history, as well as the modern infrastructure in Panama City, ideal for holding large events; All this at a time when the National Government directs its actions to strengthen the economic recovery strategy, counting on the restart of airline flights from Europe to Panama and vice versa. The participation of authorities and private companies in prestigious fairs such as Expo 2020 Dubai, which this year will bring together 350 buyers, 

Fernando Fondevila, CEO / General Director of PROMTUR Panama: “Panama continues to stand out as a leading destination in Latin America for vacation and meeting tourism, and we are proud to join an international audience during Expo 2020 Dubai to present the many tourist attractions of the country. With the reopening of meetings and conventions at 25% capacity, the early inauguration of the new convention center and the activation of our Sustainable Tourism Master Plan, we have much to share and we are ready to welcome tourism".


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