Iberostar strengthens its presence in America with the opening of a hotel in Lima

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Iberostar strengthens its presence in America with the opening of a hotel in Lima
Source: Edelman
September 07, 2021

Located in the vibrant Miraflores neighborhood and with a privileged view of the Pacific Ocean, the new five-star property will open its doors on October 1

Iberostar Hotels & Resorts will open on October 1 its first hotel in the center of Lima, Iberostar Selection Miraflores. The Spanish hotel group, with more than 25 years of presence in Latin America, has chosen Peru as a new destination to reinforce its portfolio in America. In its commitment to leading responsible tourism, the Iberostar Selection Miraflores hotel will be the first plastic-free hotel in Lima, highlighting the value of local gastronomy and supporting both the environment and local communities.

First plastic-free hotel in Lima
The Iberostar Group's commitment to promoting responsible tourism is reflected in every detail of the Iberostar Selection Miraflores. Following the company's strategy and as part of its pioneering Wave of Change movement for the preservation of seas and oceans, this new hotel opens free of single-use plastics in all its areas. The Iberostar Group reinforces with this new opening its commitment to leading responsible tourism and aligned with the three pillars of its Wave of Change movement: promoting the circular economy, promoting the responsible consumption of fish and improving coastal health. In addition, it puts Peruvian gastronomy at the center while offering quality fish and seafood from a responsible origin, which benefits both the health of the oceans and the fishing communities.

“We are very excited about this new project. The opening of this hotel allows us to be present in one of the most important tourist capitals in the world and is the confirmation of our commitment to responsible tourism and to continue offering a quality product to our customers ”, says Rodrigo Moscardó, Chief Operating Officer of the Iberostar Group.

A luxury experience in Miraflores
The five-star Iberostar Selection Miraflores offers a luxury experience in the city. Its design, inspired by the beauty of the Pacaya Samiria nature reserve, offers a warm and welcoming environment, without giving up being a newly built avant-garde building. Its rooms allow you to enjoy the atmosphere of the city with unique views of the boardwalk. The hotel has Cosmos Level, a new concept that offers exclusive spaces within the hotel, as well as concierge service and private meeting rooms, among other benefits. Under the umbrella of tradition, related flavors and good products, the hotel exalts the magnificent Peruvian gastronomy with its specialty restaurants Ortega & Huamán and Tapería 27 Tapas. Both under the tutelage of the renowned Peruvian chef Carlos Testino.

The new establishment, located in a privileged place in Miraflores, one of the most dynamic, picturesque and modern districts of the capital, will put the Pacific at the feet of its guests. Its 18 floors, crowned by a roof terrace with an infinity pool, from which a large part of the city is dominated, will offer its visitors a unique and panoramic view of the ocean and its spectacular sunsets.


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