Lufthansa Group and Travelport sign a new distribution agreement
The deal lays the foundation for innovative New Distribution Capability (NDC) solutions
The airlines of the Lufthansa Group, one of the world's leading airline groups and an industry pioneer in the area of New Distribution Capability (NDC), and Travelport, a world leader in travel sales, today announced a new distribution agreement It enables modern airline marketing as well as technological innovation. Under the agreement, which covers Austrian Airlines, Brussels Airlines, Lufthansa, SWISS and Air Dolomiti, Travelport will distribute the NDC content of the Lufthansa Group airlines through the travel sales and content distribution platform of new generation, Travelport +. This agreement is based on the current distribution of the contents of the Lufthansa Group airlines through the traditional EDIFACT channels.
Both companies are already in the process of implementing end-to-end NDC functionality. The launch, scheduled for the first half of 2022, also lays the foundation for a diversified NDC program that gives Travelport-connected travel agencies the ability to access content from Lufthansa Group airlines through Travelport + by subscribing to one of the two commercial NDC models available, the Public NDC model or the Bilateral NDC model
"The Lufthansa Group is firmly committed to offering superior customer experiences throughout the entire journey, increasing the reach of our most attractive offers and enabling a diverse travel ecosystem. Especially in these times of crisis and when creating value Additional to the customer through advanced technology turns out to be more important than ever, we are redoubling our long-term NDC strategy, "says Tamur Goudarzi Pour, Senior Vice President Channel Management, Lufthansa Group Network Airlines and Chief Commercial Officer. SWISS Officer. "This future-oriented agreement allows a maximum level of flexibility,
Jason Clarke, Chief Commercial Officer, Travel Partners at Travelport, says: "Expanding our longstanding partnership with Lufthansa Group airlines to include NDC content, with the sales capabilities it offers, is a significant step forward. Managing multiple sources of content and effectively marketing them with personalized and dynamic offers is exactly what Travelport + has been created to do. We look forward to delivering exponential value to the agency community and Lufthansa Group airline travelers".