INGUAT presents results of actions for the tourism recovery

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INGUAT presents results of actions for the tourism recovery
Source: INGUAT
September 20, 2021

Guatemala has received the visit of 357,033 international visitors, until August 31 of the year, which has generated US $ 221 million in foreign exchange

The Guatemalan Tourism Institute has developed different actions to continue promoting the country's tourism offer at a national and international level in this recovery stage and as part of the institutional functions according to the Organic Law, the institution has promoted tourism promotion campaigns. to position the country's tourist destinations, segments and products.

As a result of these actions, the Department of Market Research and Analysis indicates that the country has received the visit of 357,033 international visitors, until August 31 of the year, which has generated US $ 221 million in foreign exchange. Regarding the movement of Guatemalans who have made trips for internal tourism, the statistics reflect 58,638,406 trips, which have left an economic spill of Q 15,592.00 million.

Recognition to La Antigua Guatemala by Leisure + Travel

It was recently announced that the international media Travel + Leisure specialized in travel, published the results of the World's Best Awards 2021 survey, which was open to voting from January to May of this year, in which readers were invited to reflect on their travel experiences, taking into account that travel restrictions related to COVID-19 were being lifted.

Antigua Guatemala was placed as number one on the list that included cities such as Cuzco, Peru; Rio de Janeiro and Sao Paulo, Brazil; Buenos Aires and Mendoza, Argentina; Cartagena and Bogotá, Colombia, Montevideo, Uruguay and Quito, Ecuador. According to the international media, the participants rated the cities for their places of interest, landmarks, culture, gastronomy, friendliness, shopping, and general value.

Guatemala is promoted as a romantic destination in ExpoWhite
In order to position the tourist offer of Guatemala as a destination for destination weddings and honeymoons, a group of businessmen accompanied by the Guatemalan Tourism Institute, participated in the White Exposhow in the neighboring country of El Salvador on September 12. In which 6 companies from the sector participated.
This activity allowed the directory of suppliers of Weddings of Guatemala to share first-hand information to couples who were in search of suppliers for their wedding or honeymoon. Information was provided to more than 600 couples who will marry at the end of 2021 and during 2022.
The convocation of the participants was made through the Wedding and Honeymoon Segment Table made up of the Guatemala Convention Bureau, the Events Professionals Union attached to the Chamber of Tourism, the National Council for the Protection of Antigua Guatemala, the Antigua Destination Association, the Wedding Association attached to the Chamber of Tourism, the Association of wedding and event organizers, AGEXPORT and INGUAT.

Promotion of Guatemala in New York, United States
As part of the promotional actions at an international level, INGUAT promotes in the Time Square in New York the campaign of Guatemala, Corazón del Mundo Maya as a tourist destination in which you are invited to know the cultural and natural offer of the country. 100 spots will run daily on the digital screen in Times Square, an estimated reach of 5 million people from September 1 to 24.
In addition, through Led Trucks circulating in the main avenues and streets of Manhattan and Central Park in New York, it is expected to reach 5 million 344 thousand 787 people. Taxis with rolling visibility have also been included in areas of Manhattan, Brooklyn, Bronx and Newark, to achieve a reach of one million 344 thousand people.
This action coincides with the exhibition of Stela 24 Señora 6 Cielo, a pre-Hispanic work of art of the Mayan civilization that has been exhibited since September 2, 2021, at the Metropolitan Museum of Art in New York -The Met. For which the INGUAT has included in the communication in New York, the visit to this interesting Mayan archaeological piece.

Progress in the delivery of Biosafety Seals
The institution continues to make efforts to contribute to the confidence of visitors who make use of the different services of the tourism value chain such as accommodation establishments, restaurants, tourist transport, tourist sites, among others .
Through the Tourism Biosafety Ambassadors program, INGUAT has sought strategic allies in order to involve the different tourism sectors so that they comply with, disseminate and monitor the correct implementation of biosafety protocols and thus make tourism responsibly. As a result, to date 1,045 services have the Tourism Biosafety Seal and Safe Travels from the World Travel and Tourism Council.
The role that the organized tourism sector has had in this process has been fundamental for the INGUAT to be able to have a greater reach, in the case of restaurants we are close to delivering 50 partners representing the Restaurant Guilds of the Chamber of Commerce and Guatemalan industry, as well as other services in the value chain.

reactivation The reactivation of the 2021-2022 cruise season will begin on November 2 with the arrival of the Celebrity Millenium ship with 2,100 passengers and a thousand crew members at Puerto Quetzal.
This season will span November 2021 to May 2022, a period in which a total of 45 cruises are expected: 24 in Puerto Quetzal and 21 in Puerto Santo Tomás de Castilla.
During this period, the arrival of 55,768 passengers and 30,749 crew members is expected who will be visiting tourist places such as La Antigua Guatemala, Quiriguá, Río Dulce, Tikal National Park, among others.


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