Meliá Hotels International launches into the recovery of business trips
The Spanish hotel chain has reopened 92% of its urban hotels in the world and plans to have its entire plant before the end of the year
With the return of business activity and the lifting of mobility restrictions, business travel begins its incipient recovery. According to Gabriel Escarrer, “at Meliá, we never stop believing in the meaning of traveling. Business trips bring a very important human dimension that, far from disappearing, perhaps we need it more than ever. The contact, the connections, the new ideas that only happen in a shared experience, whether with our clients, employees, suppliers or other stakeholders. It is time to be, in the first person, to bet for the recovery not only of business trips, but of these as a detonator of business activity ”.
To this end, MeliáPRO, the direct relationship program with the B2B segment, has just launched the most ambitious campaign in its history in the Business Travel segment. Under the slogan "Let's make the world go round again, because together we are unstoppable", it aims to strengthen its relationship with all the players in this segment: business travelers and travel managers and agents, offering useful and easy-to-use booking tools to through the meliapro.com portal, as well as benefits in all urban hotels worldwide:
· For the business traveler: up to 30% discount and 10,000 additional MeliáRewards points.
· For the travel agent: double Meliárewards score for all reservations made.
In addition, to celebrate the launch of the campaign, a contest will be held through MeliáPRO's social networks, in which the winner will be able to win one million MeliáRewards points to be able to travel around the world in company hotels.
Precisely thanks to the extensive network of partners of the Meliá loyalty program - made up of more than 100 companies that offer benefits and exclusive obtaining and redemption options to their members - two first-rate companies in the Travel segment, such as Avis and Iberia They have also joined the Meliá campaign, offering, respectively, an additional 15% discount on car rentals and double points in Iberia's Avios program during the campaign period.
According to Francisca Mérida, Corporate Senior Director of Sales at Meliá Hotels International, “new business trips will be more efficient, more justified, more sustainable and more intensive in new technologies. In addition, the bleisure trend will also strengthen, since remote work will make it easier to extend stays for work reasons. For all these reasons, we have been working on the adaptation of our hotels and on the customer experience, as well as on our relationship with this important segment, which represents - between Business Travel and MICE - around 25% of our company's revenues. ”.
For Meliá, the trust of all stakeholders is the basis of this relationship, which has earned it the recognition of the industry for its positive impact on the sector, its collaboration and excellence. Thus, the company has been awarded twice in the last month. On the one hand, it has been chosen "Travel Partner of the Year" in the prestigious Business Travel Awards in the United Kingdom, while in the United States it has been awarded as "Hotel Partner of the Year" in the M&IW Moxie Supplier Partner Awards.