CEAPI and UNWTO agree to promote the Ibero-American business space through tourism
The Business Council Alianza por Iberoamérica and the World Tourism Organization signed a Memorandum of Understanding to accelerate the recovery of the sector
The Alianza por Iberoamérica Business Council (CEAPI) and the World Tourism Organization (UNWTO) have announced the signing of a Memorandum of Understanding to “strengthen the Ibero-American business space through tourism and give a renewed new impetus to the integration of the private sector in both organizations by promoting their respective activities ”.
Public-private collaboration is key to strengthening tourism and unfolding all the sector's proven potential as a catalyst for Latin American economies and societies.
On the occasion of World Tourism Day, which is commemorated every September 27, and with the purpose of raising awareness in the Ibero-American community about the economic, social, cultural and political value of tourism, CEAPI and the UNWTO present a reinforced collaboration with which They hope to contribute to the development of this sector, one of the main vectors of growth in the region.
Zurab Pololikashvili, Secretary General of the UNWTO, said: "Public-private collaboration is key to strengthening tourism and unfolding all the demonstrated potential of the sector as a catalyst for Ibero-American economies and societies." For her part, Núria Vilanova, president of CEAPI, declared: “We trust in the transforming capacity of tourism as a generator of employment and promoter of sustainable development in Latin America. And we consider it essential that both organizations work hand in hand with the goal of supporting the continued growth of tourism and placing this sector at the height of its social responsibility ”.
The Memorandum of Understanding signed by Pololikashvili and Vilanova ensures the cooperation of both entities in promoting the values for establishing sustainable, inclusive and accessible tourism, as well as for “the strengthening of public-private partnerships as relevant and impactful agents. positive in the tourism sector and related areas”.