Royal Caribbean received experts of the region to discuss the reactivation

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Royal Caribbean received experts of the region to discuss the reactivation
September 27, 2021

On board the Odyssey of the Seas the cruise company held a business summit

The leading global company in the cruise industry, Royal Caribbean International, held a business summit on board one of its ships in recent days with the intention of deepening and delineating a strategy, which adds to the various efforts that have been made. implemented to reactivate the tourism industry and thereby lessen the impact that COVID-19 has left.

Held on Odyssey of the Seas, one of the most iconic ships in the industry and until now considered the most technological in the world, it served to bring together a group of experts from 18 Latin American countries who had the opportunity to attend. to a series of sessions, where more than 23 speakers participated, in charge of lecturing and presenting success stories on various topics. These include strategies and business plans, social media, communication and public relations, to name a few. Once again, Royal Caribbean is leading the industry in revival in the region, adding to the World Tourism Day celebrations.

It should be noted that prior to the pandemic and according to data from the World Tourism Organization (UNWTO), the cruise industry mobilized just over 30 million passengers worldwide and growth expectations were quite favorable, on all for areas such as the Caribbean, the Mediterranean and the Baltic Sea, so the stoppage of activities for just over fifteen months affected shipping companies and communities that depend on the cruise sector.

“From day one we knew that for a soon return from navigation and to resume our activities it would be necessary to implement a series of changes for the benefit of our collaborators, business partners and communities where we are present, for this reason we have not stopped working with the intention to strengthen the entire industry and share the success stories, which today have allowed us to navigate again, "said Alberto Muñoz, Vice President of Royal Caribbean for Latin America and the Caribbean.
This event joins the different initiatives that Royal Caribbean International has implemented since the beginning of the pandemic to strengthen its main business partners: operators, travel agents and journalists, who have had the opportunity to participate in different activities that the company It has launched since March last year, including training, certifications, incentives and seminars on board different ships, in order to make known the products promoted by the company.

Attendees of this summit also had the opportunity to see Perfect Day at CocoCay, Royal Caribbean's private island in the Bahamas, with the highest waterslide in North America and the exclusive beach club Coco Beach Club, with the first cabanas on the water in the Bahamas.
Finally, Muñoz shared that what was discussed and presented at the work tables during "THE SUMMIT by Royal Caribbean" will have a high value to design business strategies for 2022 and with it, contribute to the recovery of a sector that even before the pandemic presented very favorable numbers.


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