Guatemala joins the celebration of World Tourism Day 2021
This year again the Heart of the Mayan World joined the commemoration highlighting the economic potential that the sector represents
During the commemorative activity, there was the virtual participation of international speakers: David Vincent, international expert in tourism, consultant to the World Tourism Organization with the theme “Social inclusion as a solution to the needs of tourism development. In addition, Benjamín Jiménez from Mexico, a marketer specialized in neuromarketing, tourism and executive director of strategic planning, who shared the success story “Everyone's work for the tourist reactivation of the Mexican Caribbean”.
The event's agenda allowed the development of the virtual discussion "We all live from tourism" with the participation of actors who benefit from tourism at the national level. On this occasion, there was the participation of representatives of communities such as: The Asociación de Mujeres De Frutas Tropicales De Yaxhá "AMFRUTY"; painters from San Juan Comalapa, Chimaltenango; and members of mixed communities within the Caribbean Maya of Izabal, who They shared their experiences and benefits that tourism generates for them.
The Executive Secretariat of Central American Tourism Integration and the Central American Tourism Promotion Agency also participated, who shared the actions carried out for the recovery of tourism at the regional level.
The Secretary General of the World Tourism Organization, Zurab Pololikashvili said “Working for inclusive growth means getting everyone to join in a better vision of tourism. Only in this way can the resumption of activities in our sector benefit the people and communities that need it most at this time, and lay the foundations for a better future for all people ”.
The Director General of INGUAT, Mynor Cordón expressed “The 2021 edition of World Tourism Day allows us to reflect on the exceptional capacity of the sector to promote inclusive development and the role it plays in creating opportunities and in the field of our country for hundreds of Guatemalans who are dedicated to this noble industry ”.
While the Secretary General of the UN, highlighted “We recognize the power and possibilities of tourism to promote prosperity and promote inclusive and sustainable development. The tourism sector influences almost every aspect of our economies and societies, and enables historically marginalized people and those at risk of being left behind to benefit from development that is local and direct.