Brazil uses technological innovation to study tourism demand

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Brazil uses technological innovation to study tourism demand
Jabaquara, Ilhabela
Source: MTur
September 29, 2021

Destinations from the five regions of the country were chosen to use a platform that allows real-time data access and processing

The cities of São Miguel das Missões (RS), Ilhabela (SP), Socorro (SP), Cairu (BA), Piranhas (AL), Aquidauana (MS) and Rio Branco (AC) were selected this Monday (27.09) to use a 100% digital industry data capture tool for free. Promoted by the Brazilian startup “Smart Tour”, with the support of the Ministry of Tourism, the initiative will make the “Smart Survey” platform available for six months, which carries out a Tourist Demand survey in a totally electronic way.

El Ministro de Turismo Gilson Machado Neto aifrmó: "El sector necesita iniciativas innovadoras como esta, que puedan ayudar a nuestros destinos en este momento de reanudación del turismo. Sabemos que el uso de datos y el uso de tecnologías para nuestro sector son de suma importancia, ya que contribuirán a capturar la realidad local y, en consecuencia, en el desarrollo de nuestra cadena productiva, que mueve más de 52 actividades en todo el país".

In total, around 80 destinations, from north to south of the country, participated in the selection that will make it possible to transform attractions into information gathering agents, reducing costs and providing results in real time for tourism management bodies. For the CEO of Smart Tour Brazil, Jucelha Carvalho, choosing the destinations was an arduous task, but one that will contribute to tourism in these cities.

“It was very difficult to select five destinations among so many interesting ones. Therefore, we ended up opening two more vacancies for the Southeast and Northeast regions, where most of the applications came from. With this we hope to make the Smart Survey available to seven Brazilian tourist destinations, ”said the official.

The Smart Survey tool is already used by several Brazilian municipalities, such as Florianópolis (SC), one of the 10 cities chosen by the Ministry of Tourism to receive the Smart Tourist Destinations (DTI) pilot project in the country. Another city that has used the tool is Jaraguá do Sul, in Santa Catarina. The municipality has been using the Smart Survey for three months and is investing in actions that can help consolidate the place as a tourist destination.

Smart Tour es una startup tecnológica de vanguardia enfocada en la gestión del turismo público, con soluciones innovadoras. Además del reconocimiento en el Premio Nacional de Turismo, la empresa de Santa Catarina fue una de las finalistas en el 1er Desafío Brasileño de Innovación en Turismo, promovido por MTur y Wakalua - el primer centro global de innovación en turismo -, que estableció iniciativas dirigidas en la reanudación del sector. La empresa también participó en el 3er Concurso Global de Startups de la Organización Mundial del Turismo (OMT) y formó parte del grupo finalista del Desafío Soluciones Curativas para el Turismo, celebrado el año pasado por la Organización Mundial del Comercio.

Smart destinations
Currently, 10 Brazilian cities, representing the five regions of the country, are part of the DTI implementation pilot project, promoted by MTur: Rio Branco / AC and Palmas / TO (North); Recife / PE and Salvador / BA (Northeast); Campo Grande / MS and Brasilia / DF (Midwest); Florianópolis / SC and Curitiba / PR (South); and Rio de Janeiro / RJ and Angra dos Reis / RJ (Southeast). A pioneer in the country, the action seeks to define guidelines and a national format for the creation of such destinations.


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