InterContinental, a pioneer in luxury tourism

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InterContinental, a pioneer in luxury tourism
Source: IHG
September 30, 2021

IHG's flagship brand celebrates its 75th anniversary in 2021 and invites guests to experience the joy of travel and rediscover its properties around the world

InterContinental Hotels & Resorts has become synonymous with bold exploration, travel and cultural discovery, pioneering luxury tourism in emerging and much-loved destinations for the past 75 years. This year, the brand toasts its diamond anniversary and invites guests to celebrate the joy of travel and rediscover its hotels and resorts around the world. From now through April 2022, guests can enjoy an exciting line of limited-time offers ranging from sparkling anniversary cocktails to exciting stay experiences. As part of the celebration and framed in the commitment of the sustainability and corporate responsibility program, Journey to Tomorrow by IHG, InterContinental Hotels & Resorts will also donate $ 75,000 USD to  Water.org, supporting 15,000 people to gain access to clean water through locally owned and managed sustainable projects.

The anniversary celebratory cocktail, called "InterContinental75", will be available at more than 130 InterContinental hotels and resorts and is a reimagined version of the classic French 75 cocktail, brought to life through a global partnership with two other pioneering brands: Piper -Heidsieck Champagne, founded in 1785 and winner of the "World's Best Champagne House" 2021, and The Botanist Islay Dry Gin, handcrafted from botanical ingredients from the Isle of Islay. An alternative but equally spectacular version will also be made, using Seedlip alcohol-free distilled liquor and Fever Tree mixers. Bringing the spirit of local destinations and ingredients to the forefront,

Guests will find InterContinental the perfect place to celebrate their personal milestones, with a variety of anniversary packages for stays, food and beverages, which will be available at select hotels; For those seeking unique experiences, InterContinental Diamond Stay packages offer varied and carefully curated moments of luxury that only an expert in revealing local culture to the world, such as InterContinental, can make possible.

"We are delighted to toast our guests, owners, partners and colleagues to celebrate InterContinental Hotels & Resorts and all that this brand stands for: the joy of travel and the experience that comes from discovering cultures from around the world. During a challenging period , it is important to take the time to celebrate milestones and return to enjoy new adventures where we can. The InterContinental brand has been a part of many special moments throughout its 75-year history and continues to be a place for celebration, connection and indulgence, "said Jane Mackie, IHG Senior Vice President of Global Marketing for Luxury and Premium Brands. "The next chapter of InterContinental, as we continue to open new doors from Rome to Riyadh,

"We are grateful to be a part of InterContinental's 75th anniversary and its goal to shape the future of responsible travel," said Michael Mayernik, Head of Corporate Partnerships at Water.org. and added "They are committed to contribute positively to community life with access to clean water as part of this initiative, giving hope to women, child health and communities around the world for a bright future."

Defining luxury travel
The InterContinental brand was created by Juan Trippe, the founder of Pan American Airways, in 1946 with a bold vision of bringing luxury accommodations to every corner of the world. Its 75th anniversary is not only a time to look to its bright future, but also to acknowledge the brand's rich heritage that permeates contemporary life: InterContinental, became the first international hotel chain in the Middle East with the opening of the Phenicia. in Beirut in 1961; Martin Luther King finished his iconic "I Have A Dream" at the InterContinental The Willard in Washington DC in 1963; InterContinental Shanghai Wonderland was awarded the title of architectural marvel and the world's first quarry hotel in 2018, and InterContinental New York Barclay served as the official hotel of the US Open tennis tournament,

Today, with 206 hotels and more than 70 to be opened in the coming years, the vision of bringing luxury tourism to emerging and established destinations continues. In the coming months, the brand will open new doors in inspiring places like Barcelona in Spain, Sorrento in Australia, Ras Al Khaimah in the United Arab Emirates, Kaohsiung in Taiwan and Appi Kogen in Japan.


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