Peru travels through Germany and the Netherlands with "PERÚ ON TOUR"
The country brand will visit Rotterdam, Amsterdam, Munich and Hamburg to show the tourist destinations and the exportable offer
In order to keep our country in force in the travel decision of potential European tourists, position it as a safe destination and publicize the wide range of products that Peru offers, the Commission for the Promotion of Peru for Exports and Tourism - PROMPERÚ launches “Peru On Tour”, a tactical action that will tour Germany and the Netherlands for 16 days
This initiative seeks to promote cross-marketing between tourism, country brand and Peruvian export products, which will be present in European markets, through a 100% Peruvian trailer branded with a mural made by Elliot Tupac, measuring 64m2. The trailer will tour the cities of Rotterdam, Amsterdam, Hamburg and Munich throughout the month of October.
'Peru On Tour' has a website in two languages (Dutch and German), which allows the exhibition of tourist packages of the counterparts of the Peruvian tour operation, specially designed for this campaign that have discounts, flexibility, travel insurance included and much more.
Likewise, it provides information on the promoted tourist destinations and the route followed by the trailer is published, as well as the extensive program of activities to be carried out in each city under strict security protocols.
The official tour began on October 3 and 4 in one of the most iconic places in Rotterdam: the Market Hall, closing its way through that city to reach the capital: Amsterdam.
The trailer will be located from October 5 to 10 at Schiphol International Airport, the main airport in the Netherlands, the departure and arrival point of thousands of travelers. It then continues to Germany, with an initial stop in Hamburg on October 13-16. Finally, the promotional activity will close from the 25th to the 27th in the Munich Olympic Park.