Wyndham presents Alltra, its new All-Inclusive Upper Midscale brand

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Wyndham presents Alltra, its new All-Inclusive Upper Midscale brand
Source: Wyndham Hotels & Resorts
October 07, 2021

This flag arises through a new strategic alliance with Playa Hotels & Resorts

Wyndham Hotels & Resorts, the world's largest hotel franchise company, with approximately 9,000 hotels in nearly 95 countries, and Playa Hotels & Resorts (NYSE: PLYA) owner, operator, and leading developer of all-inclusive resorts in favorite destinations for vacationing in Mexico and the Caribbean, announced the launch of a new all-inclusive resort brand, Wyndham Alltra. The ad represents the brand no. 22 by Wyndham and its first fully dedicated to the fast-growing, all-inclusive segment. 
In conjunction with the launch of the brand, Wyndham will initiate a strategic alliance with Playa Hotels & Resorts, enhancing Wyndham's unmatched ability to generate sales, marketing and distribution in the economic, medium scale and upscale segments through its 89 million Members. Wyndham Rewards affiliates and various  Daily Travelers , combined with Playa's ability to provide a best-in-class hospitality experience and exceptional value to guests.
The new brand name “Alltra” stems from the brand promise of “All-Inclusive Travel for All”, preserving Wyndham's mission to offer exceptional experiences for the everyday traveler. Wyndham Alltra creates an all-inclusive experience that is distinctive of the upper-midscale segment, offering high-end food and beverages, amenities and activities with expressive local flavor and exceptional value. The brand will offer both the option of family and adult-only resorts in the Caribbean and other resort destinations.
The first two Playa Hotels & Resorts resorts to debut under the Wyndham Alltra brand are the 458-room Wyndham Alltra Cancun, located in the heart of the hotel zone with its 10 high-end restaurants, bars, lounge areas and pools, and the Wyndham Alltra Playa de Carmen with 287 rooms, in the heart of Playa del Carmen offering unlimited gourmet dining options just a few steps from Fifth Avenue, with its bars, restaurants and high-end shops. Currently under renovation, both resorts remain open and are scheduled to complete the renovations and become Wyndham Alltra resorts in time for the December 2021 vacation. 

Both resorts will mark the first of many properties to be developed under the strategic alliance between Wyndham and Playa in the upper-midscale segment, all-inclusive resorts that Playa currently operates in the Caribbean and Mexico. 
"Wyndham Alltra will introduce many of our more than 200 million annual guests to our first all-inclusive brand," said Geoffrey A. Balloti, President and CEO of Wyndham Hotels & Resorts. “By partnering with the leading owner, operator and developer of all-inclusive resorts in major beach destinations, we will create immediate access for our customers and our 89 million Wyndham Rewards members to a fabulous all-inclusive experience, members will be able to redeem their points Wyndham Rewards for a new all-inclusive vacation experience at Wyndham Alltra resorts and earn points for your stays. ” 

“The announcement combines Wyndham's robust distribution capabilities and award-winning loyalty program with our highly acclaimed all-inclusive experience. Together we are launching a new experience in the upper-midscale resort segment to reach more all-inclusive guests for the first time, ”said Bruce Wardinski, President and CEO of Playa Hotels & Resorts.
Details of the first two Beach properties to become Wyndham Alltra resorts:

  • Wyndham Alltra Cancun, All-Inclusive Resort - Guests can enjoy the best all-inclusive vacations on Mexico's Yucatan Peninsula with a stay at Wyndham Alltra Cancun. Located in the heart of the dynamic hotel zone, our sprawling beach resort is the perfect escape for families, couples, and groups. From the moment guests arrive, they will feel transported to paradise with more than 10 amazing restaurants, bars and lounge areas, multiple pools, and a multitude of activities ranging from yoga classes to tequila tastings. Kids of all ages will love the pirate-themed water park, slides, and miniature golf, while teens can spend their afternoons and evenings in our favorite #Hashtag lounge. During your stay, Guests can maintain their exercise routine in our gym with state-of-the-art equipment or with one of the various groups of fitness classes and be sure to make time for an indulgent treatment and the free whirlpool area at Spa Aura. Only 13 miles from Cancun International Airport, our picture-perfect resort is close to ancient Mayan ruins, active nightlife in downtown Cancun, and much more. Each of the contemporary suites is planned with everything the guest needs to relax, from fully stocked mini bars, to terraces with incredible views of the Caribbean Sea. If you are having a wedding or planning a business meeting,
  • Wyndham Alltra Playa del Carmen, Adults Only All-Inclusive, guests enjoy an adults-only paradise in the idyllic Riviera Maya, steps from the beach, fantastic shopping along Fifth Avenue and vibrant nightlife. Only 55 km from Cancun International Airport, Wyndham Alltra Playa del Carmen, Solo Adults All-Inclusive offers superior carefree vacations, with unlimited gourmet food options and creative cocktails, as well as a gym with state-of-the-art equipment, daily activities such as yoga beachfront, water aerobics and night training. Guests can soak in the sparkling lap pool overlooking the Caribbean Sea, enjoy a leisurely stroll along the warm white sand, or pamper themselves in the full-service spa and salon. After a day of sunbathing, shopping or excursions, guests can retreat to one of the 287 non-smoking rooms or suites, offering a balcony or terrace to enjoy the sunset and thoughtful amenities such as a fully stocked minibar, complimentary bath products and free WiFi. Whether guests want to book an excursion to Cozumel or secure a table at the most popular club, a friendly, multilingual team is always waiting to ensure that guests have the vacation they have dreamed of.

Wyndham Alltra is designed to bring the everyday traveler closer to finding the truly exceptional all-inclusive hotel experience, beyond today's upscale and luxury options. This will represent an opportunity for hotel developers, owners and investors to welcome new all-inclusive hotel customers with the unmatched support of Wyndham. The brand invites hoteliers to take advantage of Wyndham's scale of distribution and services and its loyalty program through this new all-inclusive brand.
Wyndham Rewards members who make a reservation between October 6 and November 30, 2021 and complete their stay by January 18, 2022, will enjoy a complimentary upgrade during their stay, including a selection of an experience from 50 minutes in the spa, beach cabana or other amazing experiences on the property.


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