Anato highlights the role of travel agents in the reactivation of Colombian tourism
"Without a doubt, we have been a very important engine to regain the confidence of passengers," said Paula Cortés Calle, executive president of the entity
The pandemic brought changes for the sector, not only for the business community that, despite the current conditions, has found in the innovation of its products an opportunity to boost its offer.
However, this has not been the only area in which the opportunities have been visible. The need to have all the information to carry out a national and international trip is increasingly evident. The constant change of restrictions for entry to destinations, the different approved vaccines and documentation have become data of rapid change, which the passenger does not manage to assimilate and therefore requires advice in time to avoid inconveniences in the trips.
Recently, Google reported that 80% of Travel Agencies in the world are receiving contacts from users who previously had not requested their services, and that 59% of travelers want to use an Agency to help them plan and personalize their next trip.
"For this reason, from the Association we have implemented a series of trainings that in addition to training them at a general level on the current situation of the country, they have acquired the tools and knowledge to provide their passengers with the information they require to travel in a calm and safe way" , said Paula Cortés Calle, executive president of ANATO.
“Without a doubt, we have been a very important engine to regain the confidence of the passengers, to guide them in the new way of traveling, in advising them from the planning of their reservation until their return and providing solutions to any eventuality. Technology has also been fundamental, helping to improve competitiveness, but it does not have the ability to meet the needs of users in a personalized way. The pandemic has taught us that the work of the Travel Agent is increasingly essential to achieve normal tourism ”.
And he added, “we have also been flexible in the changes that the sector has demanded for the benefit of users through alternatives that allow tourists to resolve their concerns and inconveniences for the realization of their trips and allow them to carry them out later, such as it has been the case of reimbursements in company services during the time that the emergency lasted and up to one more year ”. This is an aspect of great importance for the revitalization of the sector, because currently, according to the global travel market research Phocuswright, 70% of travelers give great importance to flexible reservation policies”.