The Dominican Republic will have a major role in FITUR 2022
It will participate as a partner country in the International Tourism Fair that will be held in Madrid from January 19 to 23
The next edition of the International Tourism Fair, FITUR 2022, will present the Dominican Republic as a partner country, giving this participation an outstanding role and strategic visibility for the promotion to the whole world of the great tourist attractions of this destination with such strong ties idiomatic, cultural and historical maintains with our country.
This was announced by the Dominican president, Luis Abinader, and Eduardo López-Puertas, general director of IFEMA MADRID, who explained their promotion plans at FITUR 2022 at a press conference on Tuesday in the Dominican Republic. The ceremony was also attended by the country's Minister of Tourism, David Collado, the directors of the main hotel chains established in the Dominican Republic, mostly of Spanish capital.
Abinader underlined the importance of this participation in FITUR to consolidate the recovery of the flow of tourists, a process in which the Dominican Republic has already exceeded the levels prior to the pandemic, and its commitment to the tourism industry for the full recovery in a year in the one they hope to have the best season the Dominican Republic has ever had
For his part, the director of IFEMA MADRID highlighted the importance of partner country collaboration that contributes to creating a close link with the sum of the brands "Dominican Republic, Has Everything" and FITUR, which will allow the Caribbean destination, long and consolidated participation in the Fair, take advantage of and make the most of the magnificent promotional potential of the event for the world, and be part of the great display that for a week and under the symbolic slogan "We embrace the world" will be screened internationally from the city of Madrid, on the occasion of the celebration of FITUR.
Y es que la figura de Socio FITUR, implementada en 2016, establece un amplio campo de actuación conjunta en los ámbitos de promoción y comunicación más significativos de este gran evento de la industria turística que se celebrará los próximos 19 al 23 de enero organizado por IFEMA MADRID ,en el Recinto Ferial de la capital española.
Todo ello en una edición muy especial en la que FITUR, única feria de turismo del mundo que ha mantenido su celebración a pesar del parón de actividad provocado por la pandemia, vuelve a retomar su impulso con unas cifras de participación que a fecha de hoy han experimentado ya un crecimiento del 53% respecto a la convocatoria que se celebró de forma excepcional en mayo 2021, y con unas previsiones al alza que apuntan a sus mejores ediciones, reforzando su papel como feria líder del mundo y “hub” por excelencia para el mercado iberoamericano.
FITUR 2022 will therefore be a catalyst to boost tourism activity at a time that shows clear signs of improvement, in which trips return and in which the Fair will enhance all its resources in its essential mission of contributing to the tourism recovery.
An unbeatable context to welcome the stellar presence of the Dominican Republic, a country that is already a world reference in this recovery, in which the gradual normalization of tourist activity, adds to the support represented by the declaration by the Government of Spain of FITUR as Event of Exceptional Public Interest, as well as the support it receives from the entire value chain of the international tourism industry. FITUR 2022 thus outlines an exceptional scenario to open new avenues of expansion and business opportunities for the Dominican Republic in the European and Asian markets.
The best promotion framework to the whole world
In addition, the celebration of FITUR in Madrid, its professional call, repercussion and media coverage, also at the national level, represent an important added value for the large-scale promotion of the Dominican Republic in Spain, where it is Caribbean destination has been revealed as one of the most desired by Spaniards, placing Spain in the top 4 of issuing countries.
In this way, and under the slogan 'Has Everything', the Dominican Republic will have the best international showcase to promote all values as a tourist destination and highlight the warmth of its climate and the hospitality of its people, its connectivity with more of 1,400 airports in more than 170 countries, as well as the good management carried out in the face of the pandemic in terms of protocols for tourism, vaccination of the local population and especially of workers in the tourism sector. Its powerful hotel plant is also one of the most significant indicators of its capacity to attract tourists, which is why the main Spanish groups are among the best positioned in the destination and both the projects undertaken and the investments in progress clearly indicate that República Dominicana is a firm bet for the future.
The Dominican Republic stand will not only present its beautiful pristine sand beaches, palm trees and turquoise waters, but will also show the best and most diverse gastronomic and cultural offerings along with the most spectacular golf courses, its colorful nature. and the growing validity for the country of the Ecotourism segments, congress and incentive tourism and wellness tourism.
Other great focuses of this participation will be in Santo Domingo, a cosmopolitan and fun city that houses the Colonial City, the testimony that the Discovery of America began in Hispaniola. In addition, Santo Domingo has been a city twice awarded as “Gastronomic Capital of the Caribbean”. On the other hand, there will be Punta Cana, the largest tourist center in the country, with the best hotel and resort services, an international airport at the forefront of technology and great global connectivity; Samaná the jewel of Dominican tourism, among nature, complementary offers and virgin beaches, as well as La Romana and Bayahíbe, with the spectacular enclave of Altos de Chavón, for weddings, honeymoons or to go with the family, or the new developments tourism in Miches and Montecristi, already in process.