Mercosur Tourism Ministers discuss strategies for unified promotion

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Mercosur Tourism Ministers discuss strategies for unified promotion
Source: Embratur
October 22, 2021

Yesterday began in Recife, Pernambuco, the deliberations of the XXV Meeting of Mercosur Tourism Ministers, an event organized by Embratur 


With the participation of members of the delegations of Brazil, Paraguay, Uruguay, Argentina and Chile (member country of the bloc, via videoconference), the meeting aims to outline joint strategies for the promotion of tourist destinations in the bloc countries.

Among the topics debated during the two days of activities carried out at the Hotel Mar, in the capital of Pernambuco, are the establishment of a bi-oceanic corridor, the harmonization of biosafety protocols; fishing tourism; joint tourism promotion in third markets; Nature tourism as a crucial vector for the resumption of activities in the post-pandemic and the use of the Camino de los Jesuitas circuit. 

One of the objectives of the meeting is the presentation and approval of a logo for the joint tourism promotion of Mercosur in third countries. The work was carried out by Embratur, and the proposal includes elements common to the nature and culture of Mercosur members in an iconographic way, with the aim of attracting tourists to visit more than one country in the bloc. 

“The meeting of Mercosur Tourism Ministers at a challenging time like the one we are experiencing reaffirms the commitment of Brazil and other countries of the bloc with the resumption of tourism activity. I have no doubts that the ideas and actions discussed in this meeting will open up new perspectives to promote the recovery of the sector, ”said Brazilian Tourism Minister Gilson Machado Neto. The president of Embratur, Carlos Brito, and the director of Marketing, Intelligence and Communication of the Agency, Silvio Nascimento, participate in the meeting.

 

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