Accor becomes official partner of the 2024 Olympic and Paralympic Games

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Accor becomes official partner of the 2024 Olympic and Paralympic Games
Source: Mazalan Comunicaciones
November 08, 2021

Tony Estanguet, President of Paris 2024 and Sébastien Bazin, President and CEO of the Accor Group, announced the partnership 

Accor, the world's leading hospitality group and the largest hotel operator in France, thus becomes an official partner of the Paris 2024 Olympic and Paralympic Games. Accredited staff, athletes and the media will be able to enjoy all the savoir-faire of Accor upon receiving their services in their respective villas. 

Sébastien Bazin, President and CEO of Accor noted: “We share many values ​​with Paris 2024, including the importance of working with high standards, generosity and flying the flag of France on the world stage. Accor is proud to be an official partner of the Paris 2024 Olympic and Paralympic Games, when athletes and spectators from around the world will come to France to see what we have to offer. Our collaborators and teams are already doing everything possible to show the world what hospitality means in France and offer everyone an unforgettable experience and stay during the biggest sporting event on the planet. Paris is the venue for the Games and we will be ready to welcome the people who will be making it happen ”.

Tony Estanguet, President of Paris 2024, said: “I am delighted to welcome Accor to the Paris 2024 family. This partnership marks the culmination of our close collaboration with one of the world's leading hotel groups, from the tender phase. It reiterates our shared goal of offering everyone involved in the Olympic and Paralympic Games - athletes, officials and the media - a service and experience that reflects our special vision of welcoming. This way they will be able to benefit from optimal conditions, to concentrate on what really counts: the event and its performance ".

The partnership between Paris 2024 and Accor, in particular, will leverage ALL - Accor Live Limitless, the group's loyalty program and booking platform for all its brands.

The association involves:

Media and Athlete Village Service Management
For the first time at the Olympic and Paralympic Games, a hotel operator will oversee the athlete and media accommodation facilities in their respective villages. The experience of the people of Accor will allow them to enjoy a high quality of service provided by a leading hotel group in the world and, therefore, to benefit from optimal services and facilities during the competition period.

A booking platform for all accredited staff and to attract visitors to France
Accor will also leverage its operational experience at major sporting events by delivering an innovative digital hotel booking platform for Paris 2024. The platform, provided by ResaEvents, a subsidiary of the group Accor will cover the entire French hotel market around the Olympic and Paralympic venues to facilitate room reservation and ensure a smooth and efficient customer experience during the Paris 2024 Olympic and Paralympic Games. Through this strategy, the Organizing Committee seeks that the entire tourism industry in France take advantage of the positive impact of the Games.  

Provision of Accor facilities to accommodate accredited staff, athletes, media representatives and members of the National Olympic and Paralympic Committees
With over 1,600 hotels in France and 20 brands ranging from luxury to budget, Accor, the France's leading hotel operator, its partners and collaborators embody the French savoir-faire in hotel accommodation. The facilities made available to the accredited staff of Paris 2024, which will serve as a starting point for developing the allocation plan, subject to the approval of the International Olympic Committee (IOC), have been developed in collaboration with the French tourism industry from the phase tender to reflect the diversity in the French hotel industry. 

Unforgettable rewards for ALL loyalty program members - Accor Live Limitless
Accor shares the same passion for sport as Paris 2024. For several years now, the group has partnered with many major sporting events, including the French Open, of which Accor has been an official supplier since 2015, and ALL - Accor Live Limitless is the main sponsor of the Paris Saint-Germain football team. It is through its ALL - Accor Live Limitless lifestyle loyalty program and booking platform that the full size of the group will be expressed. ALL - Accor Live Limitless recognizes the most loyal customers in France by offering them the possibility to spend their points on unforgettable rewards, as well as the opportunity to enjoy their love of sport during the months until the summer of 2024.


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