OMT and Instagram partner to help destinations 'recover and rediscover'

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https://en.travel2latam.com/nota/71031-omt-and-instagram-partner-to-help-destinations-recover-and-rediscover
OMT and Instagram partner to help destinations 'recover and rediscover'
Source: UNWTO
November 09, 2021

The World Tourism Organization and the social network belonging to Meta have joined forces to produce a manual that provides information to make the most of the platform


This first partnership with Instagram is part of UNWTO's broader shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. It also represents Instagram's recognition of tourism as a leading provider of global livelihoods and opportunity, welcoming UNWTO as a partner in a first structured effort to use the platform as a tool to help drive the sector's recovery. The partnership was announced against the backdrop of the World Travel Market in London, the premier tourism trade fair where UNWTO brings together political and business leaders,

Expert Insights on Storytelling for Tourism
UNWTO's partnership with Instagram will demonstrate that safe and responsible travel is possible and illustrate how a single tourist can make a big difference.

The Recovery Playbook provides information to get the most out of the platform, from the production of reels to show destinations to the use of guides and other tools to illustrate how the sector is ready to welcome tourists in a safe and responsible way. It also explores the best ways to encourage fresh local travel, while increasing environmental awareness. In addition to best practices and tips on effective tourism storytelling, the post also features case studies of small businesses and destinations that have successfully used Instagram to connect with key audiences during the pandemic.

In his foreword to the Tourism Recovery Strategy Handbook, UNWTO Secretary General Zurab Pololikashvili says: “As parts of the world begin to cautiously open up, now is the time to be creative in showing why the Tourism is important: for people, for our communities and for our planet. UNWTO's partnership with Instagram will demonstrate that safe and responsible travel is possible and illustrate how a single tourist can make a big difference. "

"We know that countless small businesses and destinations are ready to welcome the world back to their doorsteps," said Asya Kislyuk, Policy Programs Manager at Instagram. "Instagram prides itself on providing a playbook for people to help make this happen when the time is right, safely and sustainably."

Driving UNWTO's Digital Change
This first collaboration with Instagram builds on UNWTO's continued shift towards greater use of digital tools and visual storytelling to clarify the relevance and importance of tourism to economies, societies and the planet. . The Organization has accelerated this change in its efforts to broaden the support of Members and enable them to take better advantage of the benefits of digital communication platforms.

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