The value of IMEX America in the first person
The event that comes to an end today leaves an important stamp on the MICE tourism of the future
"Being here gives me the advantage of being at the top of my game and being able to better serve my clients." Hosted buyer Linda Lawson of Achieve Incentives & Meetings in Ohio summarizes two attractive business benefits that are driving the latest edition of IMEX America, which is currently taking place in Las Vegas.
The show floor has been the scene of exciting business opportunities, as Andrew Swanston, Head of Sales, Conferences and Events at ExCel London explains: “We had a great day yesterday. A client with whom we have been establishing a relationship for more than 10 years chose IMEX America as the location to confirm a 6,000 delegate event for an international medical association in 2022; the show was the ideal opportunity to meet face-to-face and sign the deal. "
Hosted buyer Thomas Holland of Atlantic Coast Life Insurance in South Carolina adds: “I am planning incentive groups for the next few years to destinations in Europe and Dubai and I look forward to signing an agreement during my stay here for a river cruise in Europe."
The program's comprehensive education program (over 200 sessions) is also a huge draw, as guest buyer Frank Gainer of the American Occupational Therapy Association explains: “Education is my passion and I manage learning opportunities at my events. We are currently reinventing the way we manage education at our events, ranging from small events to larger annual conferences, and I have been inspired by the program's Inspiration Center format. "
From 'imperfect' to flexibility
Learning on the show was fueled by a dynamic keynote that encouraged the audience to be 'imperfect'. In Digital Leadership: The Five Habits for Success and Happiness in an Ever-Changing World Bestselling Author and Motivational Speaker Erik Qualman spoke about how flexibility has become one of the 'new superpowers', particularly in recent years. : "Be firm in your destiny, but flexible in your path," he advises. The digital guru also spoke about how to address 'data, distraction and disruption' to plan a digital strategy for an event that generates real engagement: “Start with a smile. Think about what will bring a smile to your customer and work your way back from there. "
Boosting event participation by getting rid of demographics was discussed in Let's End Demographic Discrimination, a session by David Allison, founder of Valuegraphics, the first global dataset created specifically to help organizations predict and influence the behavior using the values we share. "Demographics describe what people are, but not how to engage them," he says. In all areas of the world, the main values that most concern people are family, belonging, relationships, friendships and community. David shared how to harness these vital values to communicate key messages.
Held at the Inspiration Hub, home of education on the show floor, Human Nature: Three Perspectives saw experts from Dear World, Human Biography and TLC Lions lead a group discussion on exploring human nature and the powerful impact of storytelling to excite and engage. “Telling stories does not make us less professional, it makes us more human. If we can invoke empathy as a fundamental skill, the more we can create an inclusive place to work, ”explains Gian Power of TLC Lions.
The Relaxation Reef provided a quiet space away from the show floor to relax and recharge between meetings and educational sessions. Holly Duckworth of Leadership Solutions International runs a program of mindfulness and meditation sessions.