Peru would close deals for US $ 8.5 million for tourism in Latin America

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Peru would close deals for US $ 8.5 million for tourism in Latin America
November 15, 2021

Peru would close deals for US $ 8.5 million for tourism in Latin America

With the aim of promoting the economic reactivation of tourism in our country, the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) in coordinated work with its offices in Argentina, Brazil, Chile, Colombia, Ecuador and Mexico organized seven rounds of virtual businesses in the last three months, from which commercial expectations of US $ 8.5 million would have been generated, to be materialized in the next twelve months.

With a total of 1,329 commercial appointments held in the virtual spaces designed for the occasion, 118 Peruvian companies in the sector and 183 tourist operators from the aforementioned countries held important commercial meetings. In this way, the commercialization and diversification of the Peruvian offer in these markets was encouraged, and the commercial channel was trained on the main destinations and tourist products in Peru.

The experiences promoted in the meetings were focused on nature, adventure, culture, high-end and gastronomy tourism in the regions of Amazonas, Arequipa, Cusco, Ica, Iquitos, Lima, Madre de Dios, Piura, Puno and Tumbes.

Among the markets with the greatest business potential are Brazil with more than US $ 5 million, followed by Ecuador and Mexico with sales projections of US $ 890,650 and US $ 883,000 respectively. It is worth mentioning that two business rounds were held in Ecuador and one of them was dedicated to promoting border tourism, with an emphasis on promoting the north coast of Peru.

Campaign "Wake up in Peru"
With the reactivation of tourism underway, in May of this year the campaign "Wake up in Peru" was launched for the US and Mexican markets, which seeks to encourage travelers to plan their next trip to Peru. It has been extended to Chile, Colombia, Brazil and soon to Ecuador. 

The advertising campaign is aimed at Gen X and millennials; and promotes Peru as a destination of nature, culture, adventure and gastronomy, especially in the regions of Cusco, Puno, Arequipa, Ica, Lima, Madre de Dios and Loreto.


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