Amadeus announces agreement with Marriott International to implement cloud-based CRS solution
The integration will replace the hotel chain's own reservation system and expand its commercial capabilities
Amadeus today announces an agreement with Marriott International to implement the Amadeus Central Reservations System (ACRS) to modernize Marriott's reservation infrastructure, in the coming years. The ACRS integration will ultimately replace Marriott's proprietary reservation system and expand its business capabilities, including allowing travelers to personalize their travels, providing greater flexibility in choosing the attributes of guest rooms. guests and purchase products, such as spa and golf, when booking a stay.
The ACRS has been created to meet the needs of hotel businesses, including integrating the ecosystem of hotel brands, such as property management systems, loyalty programs, revenue management systems, data warehouses and other third party systems. Streamlining integration points through a modern CRS platform increases operational efficiency and reduces IT complexity for both corporate and property users. The cloud technology architecture also enables very high availability and lightning-fast response times, with the added benefit of seamless and resilient service.
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, comments: "We are delighted to be working with Marriott to bring our next generation technology across their portfolio. The addition of Marriott to the global community of hotel brands choosing Amadeus to evolve Its technology ecosystems support our transformative vision and long-term investments in the industry. This platform enables our clients to be able to meet the ever-changing expectations of travelers, while gaining a single, consolidated view of data for a more strategic decision making ”.
"We look forward to working with Amadeus and leveraging their CRS technology that will support our strategic vision of creating a robust travel retail platform for our guests and hotels," said Drew Pinto, Global Officer, Distribution, Revenue Strategy, Engagement Centers & Global Sales, Marriott International. "Expanding Marriott's travel offering will make it more affordable for customers, giving them more options to personalize their experience when they book a trip with us."