Isla Mujeres promotes its attractions in Tianguis Turístico

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Isla Mujeres promotes its attractions in Tianguis Turístico
José Castillo, Isla Mujeres
Source: Travel2latam
November 19, 2021

With excellent infrastructure and connectivity, both in the insular area and in Costa Mujeres, the municipality seeks to consolidate the recovery of tourism in 2022

With more than nine thousand hotel rooms, various natural attractions such as its beaches, Isla Contoy, its gastronomic, cultural and historical offer, Isla Mujeres has stood out in the 45th edition of the Tianguis Turístico de México that takes place in Mérida Yucatán. There we were able to talk with its General Director of Tourism Lic. José Castillo. We share their responses below:

How is the infrastructure of Isla Mujeres?
Our municipality has a small island and the continental zone, currently we have 7000 rooms of 5-star hotels in Costa Mujeres and on the island we have 2700 rooms. We are very well prepared to receive tourism, proof of this is that each summer and each winter around 5000 people arrive per day and our infrastructure is quite solid.

What projects do you have in the short, medium and long term?
Today we are consolidating again our continental product called Costra Mujeres. In addition, we have the island that has been called a magical town, it allows us to promote the destination by receiving historical and religious tourism.

How is the connectivity with the Cancun Airport?
Getting to Isla Mujeres is very easy, from the Cancun airport it takes 20 minutes by car to the port and then the trip takes just 15 minutes. There is a lot of transportation, with departures every half hour. Whereas, if a tourist is going to stay in Costa Mujeres, from the airport the vehicular circulation does not pass more than 30 minutes.

What markets are you targeting at the moment?  
One of the main markets is US tourism, today as a result of the pandemic, the Canadian market has been in second place and the third market is domestic. We are aiming to attract new source markets, we seek to focus as much as possible on the Spanish market, especially in the LGTB segment and in Latin American countries that are returning. This is how we are working with the Quintana Roo Tourism Promotion Council precisely by strengthening these these segments.
It is important to note that our destinations are completely safe, we have first-world developments and excellent service.

How do you direct the resources for promotion?
A new municipal public administration is beginning, we have arrived a month and a half and we have quite small budgets, today we are making an effort together with the hotels that are supporting us and are here joining us and we also have the help of the State Goverment. We are all part of the same team. We cannot be walking each one by his side.


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