Panama will host Adventure Next Latin America 2022
The event will take place in Panama City from February 9 to 11, 2022
It will be the first version of the event in the Central American region, where Panama will be highlighted, exposing the potential of adventure experiences that the country has before more than 100 international companies that will come in person and more than 30 thousand providers of tourist services from a network International committed to tourism that generates economy, and at the same time has a positive social and environmental impact.
The buyers and media that will attend are mostly from the main emitting countries according to the Sustainable Tourism Master Plan 2020 - 2025 :, to mention, the United States, Canada and Latin America.
The experiences they live during the visits to the destinations in Panama will be related by the ATTA storytelling team. This is a group of professional content generators who would be in charge of documenting, producing and disseminating all the experiences during the event. The 4 days prior to the event they will visit places of tourist interest in the country to become familiar with them, then ending with sessions with Panamanian suppliers to strengthen commercial alliances.
The Adventure Elevate event in Arizona, where the announcement was made, is a business and educational conference of the Adventure Travel and Trade Association (ATTA), the world's leading adventure travel association. This event was attended by more than 250 participants, who were very impressed by what our destination offers and interested in promoting our country; They included adventure travel buyers, the media, entrepreneurs, leaders and adventure travel specialists.
Adventure tourism is one of the fastest growing segments globally, generating approximately B / 683 billion a year, according to data collected by ATTA.
During Adventure Elevate, the head of tourism for Panama, Iván Eskildsen, also participated as a panelist with the theme “Climate strategy: global research and local approaches”, together with Dr. Paige Viren, Executive Director of the sustainable hotel management program and assistant Research Fellowship from California State University of Monterey Bay.
Panama's participation in this panel highlighted to adventure tourism companies and the media the innovative tourism model of Panama, which focuses on the empowerment of local communities through tourism, contributing to the conservation and regeneration of its biocultural legacy and nature. around you. In addition, Panama's participation in the United Nations Conference on Climate Change (COP26) in Glasgow, Scotland, where agreements were concluded between the World Tourism Organization (UNWTO), the Government of Panama and the NOAH business group to establish Panama as the first pilot country to support the implementation of the United Nations Climate Neutral Tourism Fund.
“The challenge to be solved is for our sector to do everything possible to reduce the negative environmental impacts of tourism activities, protecting and / or improving local communities, biodiversity and culture. Simultaneously, supporting the creation of decent jobs, generating an economy and accelerating development, ”stressed the administrator Eskildsen.
Travel and tourism make up the most important business services sector in the world. In 2018, 1 in 10 people on the planet were employed.
Any tourist activity has a high impact on the economic well-being of people and the environment. Adventure tourism, dominated by micro, small and medium-sized companies that work in rural or wild environments, depends even more than other forms of tourism on human contact and nature. The conservation and orderly promotion of these resources is crucial for the continued success of adventure tourism, and for the social, cultural and environmental integration of any destination.
Properly managed and controlled, tourism can play an important role in combating poverty and inequality, cultural understanding and the conservation of biodiversity. Therefore, adventure travel must be planned and undertaken responsibly to restore biological and cultural diversity and to make it economically viable and socially equitable.
Adventure tourism is beneficial for tourist destinations, since it creates jobs, generating income and a strong incentive for the regeneration of ecosystems and culture. At the same time, it sensitizes the general population about the many goods and services that biological diversity provides and about the need to respect ancestral knowledge and traditional practices.