"Peru on tour" brought together more than 10 thousand potential Dutch and German tourists
The country brand toured Enschede, Rotterdam, Amsterdam, Munich and Hamburg showing our tourist destinations and exportable offer
'Peru On Tour', the cross-marketing initiative between tourism, country brand and Peruvian export products, managed to generate visibility towards our country, positioning it as a ready and safe tourist destination among travelers from Germany and the Netherlands, reported the Commission of Promotion of Peru for Exports and Tourism - PROMPERÚ.
The tactical action was carried out for 16 days last October, bringing together 10,187 potential German and Dutch tourists in person, who visited the trailer branded with the country brand in Enschede, Rotterdam, Amsterdam, Hamburg and Munich. Likewise, through the website www.peruontour.com, until November 16, 11,521 visits were achieved, predominantly users between 25 and 34 years of age, the main age group that resumed tourism activity worldwide.
'Peru On Tour' provided exposure to the Peru Brand not only among visitors to the Peruvian trailer, but also impacted those people who passed by or who witnessed its transfer between cities to pre-established locations.
The 100% Peruvian trailer highlighted the best that our country has to show the world, highlighting tourist attractions in Cusco, Loreto, Puno, Madre de Dios, Arequipa, among other regions; as well as the exportable offer present in the sectoral brands: "Super Foods Peru", "Pisco, Spirit of Peru", "Cafés del Peru" and "Alpaca del Peru".
Thanks to the various activities proposed such as the guided tours inside the trailer, the dancers in typical costumes and the product samples; Visitors have discovered a part of our cultural wealth and products from our country that are available in European countries. This small sample of our diversity has impacted young and old and is the beginning of an upcoming reunion, when conditions are optimal.
The tour included strategic stops in the main cities of the Netherlands and Germany, starting on October 1 in Enschede. Subsequently, on October 03 and 04, it was located in one of the most iconic places in Rotterdam: the Market Hall. Then, it continued from October 05 to 10 at the Schiphol International Airport in Amsterdam, where it captivated thousands of travelers, being the departure and arrival point of thousands of people.
After saying goodbye to the Netherlands, the trailer for 'Peru On Tour' settled in Hamburg, with an initial stop from October 13 to 16 at the Fisher Market. Finally, it closed its passage through Germany from October 22 to 25 at the Munich Olympic Park.
It is important to mention that Germany and the Netherlands are significant source markets for European tourists to our country, considering that in 2019 we received 6% more trips from German tourists (86 307) and 3% more from Dutch (36 526) compared to the 2018.
According to the 2019 Foreign Tourist Profile study carried out by PROMPERÚ, the Dutch tourist has an average stay of 23 nights, the longest registered by international tourists in Peru and an average expenditure of $ 1601 (per tourist). In the case of German tourists, they have an average stay of 19 nights and an average spend of $ 1408 (per tourist).