Marriott Playa Dormida continues to develop the MICE segment

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Marriott Playa Dormida continues to develop the MICE segment
Source: Marlon Reslen
December 07, 2021

The luxurious property carried out together with Latam Airlines a fam trip with executives from several Colombian companies to publicize the destination's offer, hotel services and flight frequencies to the city

Santa Marta Marriott Resort Playa Dormida, in its continuous search for solutions to promote the MICE segment and promote the economic activity of Santa Marta as a world-class meeting destination, carried out in conjunction with Latam Airlines a familiarization trip with executives from various Colombian corporations .

During the fam trip, decision-makers from companies in the oil, mass consumption and service sectors had the opportunity to learn first-hand about the offer of accommodation, rooms, experiences and MICE strategies (meetings, incentives, congresses & exhibitions), as well as the offer of infrastructure and services in Santa Marta as meeting destinations.

The attendees shared for three days and also learned about the alternatives offered by Latam Airlines with 4 daily frequencies from Bogotá to Santa Marta, 3 daily frequencies from Medellín and 1 frequency from Cali.



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