ATP conducts training on adventure tourism
The Tourism Authority of Panama gave the Adventure EDU seminar as part of the preparations for the Adventure Next Latin America that will take place from February 9 to 11, 2022
The Tourism Authority of Panama (ATP), gave the Adventure EDU seminar, focused on the development of adventure tourism experiences, aimed at tour operators and other industry players, as part of the preparations for Adventure Next Latin America, which will be held in Panama from February 9 to 11, 2022.
More than 90 professionals from the private sector participated in person and online. The seminar was supported by the Panama Chamber of Tourism and the Adventure Travel and Trade Association.
The general administrator of the ATP, Iván Eskildsen, highlighted the potential that Panama has for the development of adventure tourism products and experiences, which generates 683 billion dollars annually. He also explained the importance of attracting the growing demand of conscious travelers, quantified in 500 million in the world and which are characterized by seeking exposure to nature, physical activity and cultural immersion to achieve trips with a deeper experience.
Among the participants, Daniel Pérez, tour operator and tourist guide from the province of Los Santos, indicated that the topics addressed broadened the framework of his knowledge for the creation of new products and business relationships. The travel agency for which he works will serve one of the groups that will come for the Adventure Next, which is interested in visiting Isla Cañas in Tonosí and Isla Iguana in Pedasí.
Adventure EDU, takes place within the framework of the Aventure Next Latin America that will be held in Panama City and the buyers and members of the media who attend will meet under the slogan "Climate, community and connection." The event will combine educational sessions, workshops, conferences and networking.
Adventure Next is designed for travel agencies registered with the ATP ((type A and B), who want to educate themselves on the latest trends and learnings in the adventure tourism industry; it is an ideal space for Panamanian companies to offer their products tourism to international travel agencies and highlight them in the media from different parts of the world specialized in adventure, which reinforces the positioning of Panama among adventure tourists as a unique destination due to its biodiversity, ethnodiversity and accessibility.
The ATP product development manager, Nicole Marciacq, presented the 5 heritage routes, according to the Sustainable Tourism Master Plan, and explained how the combination of natural and cultural elements of these shows the history of the isthmus and how this feature facilitates the marketing and interpretation of tourists during their travels.
The routes are: Bridge of the World, Crucible of Cultures, Forests of Life, Birds of Paradise and Wonders of the Ocean. These intertwine function as input for the creation of adventure tourism itineraries, which is useful for the creation of itineraries for tour operators and travel agents.
For her part, Annie Young, president of the Sustainable Tourism Association (APTSO) presented the PACTO project, which aims to guide local communities in their development as tourist destinations; In this section 8 community leaders showed the progress of their projects, they came from the communities of Isla Cañas, Los Santos; Bonyic, Naso Tjerdi; Mata Oscura, Veraguas; Soloy and Caña River of the Ngabe Buglé Region; La Pintada, Coclé; Santa Fé, Veraguas, and Emberá Parará Purú, Panama.
Gabriela Stowell, director of ATTA for Latin America and the Caribbean, instructed on the importance of sustainability and experiences that combine culturality and naturalness when designing an adventure travel product. In this workshop, participants designed itineraries for potential clients and evaluated sustainable practices and specialized risk and security management for adventure travel agencies.
Adventure tourism developed on the basis of sustainability serves to preserve and restore the environment and its ecosystems, as well as the culture of each community and its long-term economy.