Meliá Hotels International will present its new hotels at FITUR 2022
The hotel chain will carry out a series of events that will take place live at its stand at FITUR and that will be broadcast in streaming on social networks
Meliá Hotels International will present its new hotels at FITUR, the International Tourism Fair, which will be held from January 19 to 23, 2022 at IFEMA MADRID. Visitors to its stand at the Fair will be able to visit ME Barcelona, ME Dubai (United Arab Emirates), Meliá Franckfurt City (Germany), Meliá Phuket Mai Kao (Thailand) INNSiDE Amsterdam, INNSiDE Luxembourg, INNSiDE Liverpool (United Kingdom) and Sol Oasis Marrakech (Morocco), among many others.
The hotel chain will also announce the latest renovations, such as the Colón Gran Meliá Hotel in Seville or the ME Cabo (Mexico); and the most anticipated openings for 2022, such as Paradisus Playa Mujeres (Mexico), ME Doha (Qatar) or Gran Meliá Nha Trang (Vietnam). And, on the other hand, it will present its new luxury brand Meliá Collection, as well as interesting expansion projects for its Paradisus by Meliá brand.
Every year, one of the Meliá Hotels International brands becomes the protagonist of its FITUR stand, and this year it will be the Meliá Hotels & Resorts brand. "Therefore, our stand will collect the essence of this brand in the design and decoration of the spaces, although we will also have a special corner dedicated to our Paradisus by Meliá brand, since this year is loaded with news that we will reveal at the Fair", indicate from the company.
In addition, "we are once again betting on hybrid formats to connect with a wider audience, and for this reason we have planned a whole series of events that will take place live at our stand and that will be broadcast via streaming on our social networks".
Specifically, “on Wednesday (January 19) we will hold a press conference with our CEO, Gabriel Escarrer, at 12.30 pm; and in the afternoon we will have with us at the stand the writer Isabel Durán, author of the biographical book of the president of Meliá, Gabriel Escarrer Juliá, which has just been published. All this will also be broadcast live on social networks”.