STR reports performance of the hotel market in the United States

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Travel2Latam
Travel2Latam
https://en.travel2latam.com/nota/72007-str-reports-performance-of-the-hotel-market-in-the-united-states
STR reports performance of the hotel market in the United States
Source: Hilton
January 07, 2022

From December 26, 2021 to January 1, 2022, occupancy reached 54.3% (+ 10.7%) with an average daily rate (ADR) of US $ 157.91


U.S. hotel average daily rate (ADR) reached an all-time weekly high, according to STR‘s latest data through 1 January.  

26 December 2021 through 1 January 2022 (percentage change from pre-pandemic comparable*):

Occupancy: 54.3% (+10.7%)
Average daily rate (ADR): US$157.91 (+15.1%)
Revenue per available room (RevPAR): US$85.74 (+27.4%)

Though the record-breaking ADR level was highlighted by luxury resorts, the Top 25 Markets reached almost US$200 in aggregate, led by Miami (US$455.31) and Oahu (US$411.47).

Also, among those Top 25 Markets, Norfolk/Virginia Beach recorded the largest occupancy increase over the pre-pandemic comparable (+25.3% to 49.4%).

Phoenix registered the largest ADR increase (+36.9% to US$155.71).

The only RevPAR deficits were in San Francisco/San Mateo (-19.6% to US$82.18), Oahu Island (-10.6% to US$329.10), and New York City (-10.0% to US$185.07).

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