FITUR 2022 is presented to the world's media

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FITUR 2022 is presented to the world's media
Source: IFEMA
January 11, 2022

Today, the press presentation of the event to be held at IFEMA between January 19 and 23 was held

The International Tourism Fair, FITUR 2022 will celebrate its 42nd edition, from January 19 to 23, taking a step forward aware of the need for tourism activity to regain its leadership as a lever for economic and social development, in a context key to recovery worldwide after the pandemic. With this, IFEMA MADRID wants to draw attention to the need to learn both tourism activity and business tourism, to live safely with this new situation and adapt their environments to measures and protocols that should become common in the future. righ now.

To achieve this objective, FITUR continues with a large call and drawing the way to adapt its international appointment to a new "normality" that will allow the reunion of the entire value chain of the tourism industry and will contribute to the take-off of the activity at the level global. It will be a strong and decisive edition to generate confidence in the market and demonstrate the potential of tourism as a generator of wealth and employment. To guarantee maximum confidence, and taking into account the high level of vaccination in Spain and other countries as a major guarantee, IFEMA MADRID has reconfigured a context of celebration, totally safe in health terms supported by rigorous protocols and security measures and for a scenario of confidence in public health management.

FITUR 2022 in figures
The response to FITUR, as a whole, has been excellent, as revealed by the high national and international representation that this edition brings together with figures that place the fair in parameters very close to those reached before the pandemic. Eight pavilions of the fairgrounds will be occupied -3, 4, 5, 6, 7, 8, 9 and 10) that represent a net area of ​​56,700 m2 in which all the Autonomous Communities will be represented, with their wide range of Spanish destinations , new companies, and an important international presence with the participation of 107 countries, between destinations and companies, of which 70 attend with official representation. In total, FITUR will bring together 600 main exhibitors and will bring together 6,933 participants, 

In addition, FITUR continues its hybridization formula that complements the participation in person, destinations and companies with a digital platform that allows it to offer added value to professional participants and expand networking opportunities between exhibitors and visitors. FITUR LIVEConnect will be operational from December 20 to February 4.

HELIXA Experience Center, presentation to the tourism sector
Coinciding with the celebration of FITUR, IFEMA MADRID, together with its innovation hub IFEMA MADRID Lab, presents to companies and professionals in the tourism sector the HELIXA collaborative knowledge and innovation platform designed to inspire and accompany the business fabric in transformation and evolution towards the new business and activity models that open the metaverses. The platform, which will be a focus of interest within the framework of FITUR, also aims to promote the convergence of technologies to introduce the business and entrepreneurial community to all platforms and mixed and virtual realities, and help them create value.

Dominican Republic, FITUR Partner Country
Dominican Republic will this year be the FITUR PARTNER COUNTRY, which represents an outstanding participation, leadership and visibility of this Caribbean destination in this strategic edition for the promotion of the country's great tourist attractions.  
In this way, and under the slogan 'Has Everything', the Dominican Republic will have a highly visible showcase to the world, and especially towards the European and Asian markets, where the country has great growth potential. Professionals will find a great display of content from this Caribbean country that has become a world benchmark in the management of tourism activity during the pandemic, and that has great plans to consolidate the recovery of the flow of tourists to the country and improve continually traveler experiences, accommodations, transportation, entertainment activities, historical and cultural preservation, as well as meeting and convention spaces to boost Mice tourism

Spaces and Monographic Sections
As every year at FITUR, aspects related to innovation, technology and digital transformation, as well as issues related to sustainable development and accessibility, will have a prominent role, and a complete tour of all segments will be offered specialized and tourism modalities that energize the market. 
In this sense, all verticals will once again be represented in the different sections, spaces and forums of this edition, in which FITUR CRUISES will be a novelty, which in this first edition will be held only on Saturday and will present cruise ship tourism, its challenges, opportunities and new experiences to the FITUR public, in collaboration with the specialized online magazine,  

FITURTECHY will once again surprise you with its capacity for innovation. Dedicated to the dissemination of knowledge and innovation, this year it will provide, organized in collaboration with the Instituto Tecnológico Hotelero (ITH), an innovative vision in a situation of change for the tourism sector, through its four forums on business, destination, sustainability and future trends.

FITUR KNOW HOW & EXPORT, organized by SEGITTUR and with the collaboration of ICEX, will celebrate its tenth anniversary showing the innovative knowledge of the Spanish tourism industry, with special emphasis on the Smart Tourist Destinations strategy, with the aim of promoting innovation and sustainability in tourism and the internationalization of Spanish tourism SMEs

FITUR MICE, will again be a great opportunity within the framework of FITUR to put the MICE offer in contact with its potential clients in Corporations, Associations,

Incentive companies, Business Travel Companies and Event and conference organizers

FITUR SCREEN, co-organized with Spain Film Commission, will disseminate in this space aimed at connecting the tourism and film industries, knowledge about film tourism, promoting commercial exchange between the different actors of the ecosystem and formulating future proposals for the development of this sector.

FITUR LGBT +, this year under the slogan "For inclusive tourism" brings together destinations, companies, hotel chains, airlines and tour operators that present a specific offer for the LGBT customer segment, for less seasonal travel and tourist habits.

FITUR TALENT, which on this occasion will analyze the situation and the management of talent in organizations and companies in two unprecedented years, marked by the paralysis caused by Covid-19 and the necessary reactivation. The drain of talent from the sector, the “Silver” talent, the new strategies for motivation and remuneration of employees will be some of the topics that this forum will address. 

FITUR WOMAN, organized in collaboration with WOMEN LEADING TOURISM - WLT, will offer a meeting point for awareness, debate and dialogue that contributes to promoting the role of women in this industry in terms of leadership and sustainability.

FITUR LINGUA, focused on Language Tourism, a segment with great growth potential, and important in the case of Spain but also of other destinations that attract visitors to learn their language

TRAVEL TECHNOLOGY will concentrate another good part of the specialized technological offer at the service of the tourist company, with the latest solutions, developments and tools that will set the new trends for the future.

For its part, the FITUR NEXT Observatory dedicated to promoting good tourism practices in terms of sustainability, and which this year analyzes the contribution of tourism to an accessible society, will present the TUR4all, Albastar and COCEMFE initiatives, awarded in the three categories promoted in this edition: new technologies in pursuit of accessible tourism, tourist services and inclusive complementary offer and management and promotion of accessibility in the sector, respectively. In addition, it will offer a program of presentations with the participation of experts in accessibility and inclusion in tourism.

FITUR también será sede de celebración de grandes eventos relacionados con el turismo, entre ellos El XI Foro de Liderazgo Turístico de EXCELTUR que con un inigualable elenco de líderes empresariales mundiales y nacionales, que marcan pautas globales del sector y la  XXIV edición de CIMET que reunirá a los principales ministros y empresarios de turismo iberoamericanos. Ambos eventos  se celebrarán el 18 de enero como antesala de FITUR.

Premios y reconocimientos
No faltarán los premios y reconocimientos con los que la IFEMA MADRID, FITUR   y diversas entidades quieren destacar el esfuerzo para el desarrollo de la actividad turística en diferentes ámbitos. Entre ellos, y por segunda vez, FITUR, otorgará el Premio “Stand Sostenible”, organizado con la colaboración del Instituto de Turismo Responsable, ITR, con el fin de subrayar el esfuerzo de las empresas expositoras por hacer que su presencia en FITUR sea respetuosa con el medio ambiente y el cambio climático, contribuya a favorecer aspectos sociales y culturales, así como de referencia a cuestiones de gobernanza y economía.  Además, la 23ª edición del Premio Tribuna FITUR-Jorge Vila Fradera, convocado en colaboración con la Asociación Española de Expertos Científicos en Turismo (AECIT), tiene el objetivo de mejorar la competitividad desde el conocimiento, y premiará un trabajo de investigación en materia de turismo para difundirlo entre el mundo académico. Ambos Premios se fallarán durante la celebración de FITUR

Added to them is the AireLibre Tourism Contest, organized by FITUR and AireLibre magazine, to promote the development and commercialization of the tourism industry and project the highest quality tourism products within the framework of active tourism; 'The Chatbots Tourism Awards 2021' organized by SEGITTUR within the framework of FITUR KNOW HOW & EXPORT, for the search for the best chatbots / voiceapps solutions and conversational technology, national and international, integrated by destinations and companies in the tourism sector to improve the traveler's experience, and the 'AMT Smart Destinations Awards' of the Instituto Tecnológico Hotelero, ITH, which will award, in the context of FITURTECHY,  

Fin de semana en FITUR
Como cada año, el sábado y domingo, días 22 y 23 de enero, FITUR abrirá sus puertas al público, que de esta manera tendrá la oportunidad de descubrir las propuestas que ofrecen los destinos y regiones de todo el mundo, y disfrutar, con totas las medidas de seguridad, de las actividades que ofrecen algunas de las secciones y stands de esta edición.

Riguroso protocolo de seguridad
Para garantizar la normal celebración de FITUR, IFEMA MADRID reforzará los controles sanitarios y extremará todas las medidas de seguridad.  En este sentido, y en un contexto marcado por los altos niveles de vacunación que registra España, FITUR 2022   exigirá a todos los participantes que presenten al menos uno de los siguientes requisitos: 

EU Covid Digital Certificate; QR Spain Travel Health; Negative PCR or Antigen test performed in the 24 hours prior to your first access to FITUR.

That is, citizens of European Union countries may present the EU Digital Certificate, as well as citizens who are or legally reside in a Member State and have the right to travel to other Member States; Also, citizens of countries and territories that have joined the EU Covid Digital Certificate.

On the other hand, Citizens of Third Countries not attached to this Certificate, will be required to enter FITUR the same requirement that, on the date, Spain requires to access the Country and that allows them to obtain the QR Spain Travel Health. 

In the absence of at least one of these requirements, attendees will be asked to test negative COVID - PCR or Antigen Test - carried out within 24 hours prior to the start of their control at FITUR. These tests can be carried out at IFEMA MADRID thanks to the sanitary device deployed for this purpose.

A rigorous protocol of measures and systems to guarantee the safety of all exhibitors and visitors, validated by the Ministry of Health of the Community of Madrid, will also be deployed again, as was done in the 2021 edition. Thus, it will carry out the capacity control in all the pavilions, with automated systems for counting people, and with an intelligent digital system for the analysis of spaces, capacity and behavior of attendees, controlling the crowds at all times, in addition to demanding the mandatory use of a FFP2 mask to access FITUR, and the temperature control controls that are implemented in all its fairs.

Likewise, the application of strict protocols in the field of restoration will be relevant, with a wide array of spaces for this purpose outside the enclosure.

Added to this is the provision in the IFEMA MADRID facilities of an advanced and powerful ventilation system that guarantees the elimination of air recirculation, its filtration and complete renewal every 20 minutes, which prevents the spread of pathogens. Measures that are complemented with the organization of the movement of people and the distribution of spaces to guarantee interpersonal safety distance; the distribution of hydroalcoholic gel dispensers and disinfectants throughout the premises, and the use of digital passes to avoid contact.   


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