Colombia arrives at FITUR 2022 with the six tourist regions that enchant

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Colombia arrives at FITUR 2022 with the six tourist regions that enchant
Flavia Santoro Trujillo, ProColombia
January 12, 2022

More than 40 companies will make up the country's delegation, coordinated by ProColombia, at the fair that will take place from January 19 to 23 at IFEMA, Madrid


Colombia will return to FITUR with a stand in which all the regions of the country will be present through more than 40 companies that will also be joined by regional agencies. The delegation, headed by the Minister of Commerce, Industry and Tourism of Colombia, Ximena Lombana, and accompanied by the president of ProColombia, Flavia Santoro, will be made up of tour operators, accommodations, institutional entities, associations and the Avianca airline.

On this occasion, Colombia arrives at the fair with an offer that highlights what makes it unique through Six Regions That Enchant, a proposal developed in conjunction with businessmen, unions, regional and governmental entities of the Colombian tourism industry and whose objective is that of responding to international demand and new trends in the world of travel.

This is how it is intended to show a more organized, sustainable and competitive offer of the macro-regions of the Greater Caribbean, the Pacific, the Western Andes, the Eastern Andes, the Massif and the Amazon-Orinoquía.

“At ProColombia we are working on this initiative, which is part of the country's tourism reactivation plan to show the best experiences focused on the vacation tourism and meetings industry segments. Our purpose is to present Colombia as one of the most biodiverse destinations in the world through these six great regions, where an imposing nature and an authentic cultural legacy have been preserved that is appreciated in music, gastronomy and crafts, among other elements ”, details Flavia Santoro, president of ProColombia.

For this year the stand will have innovative activations using digital tools to live unique experiences. Its design evokes the Six Tourist Regions on giant screens where images of the most iconic places in the country will be projected, in addition, visitors will be able to interact with these screens through QR codes to enjoy, for example, Vallenato music, in addition to learn salsa steps, or enjoy animations of places as imposing as Guaviare with their pictographs.

From reactivation to growth. The country in 2021 inaugurated 35 new air routes to Canada, the United States, Mexico, Peru, the Dominican Republic, Chile, Panama and Curaçao. If compared to 2019, the best year for tourism in Colombia, when 17 new routes were inaugurated, this means that even at this juncture, the number of new connections with the world has doubled. These figures indicate that Colombia, after starting to reactivate its international connectivity in 2020, has recovered 93.4% of the seats and 90.6% of the frequencies it had in February 2020, that is, before the pandemic .

Safe tourism. Colombia wants travelers to visit the country safely. For this reason, it has created the Tourism Biosafety Certification: “Certified Check-In COVID-19 bioseguro”, with the support of both the World Tourism Organization and the World Travel and Tourism Council. Colombia is officially the first country in Latin America with this type of certification and to date, more than 960 Colombian companies have acquired the seal.

Bet on sustainability. Colombia is the most biodiverse country in the world per square meter, a leader in diversity of birds, butterflies and orchids; the second in diversity of plants, amphibians and fish; the third in diversity of reptiles and palms; the fourth in greatest diversity of mammals; it is also among the 15 countries in the world with the largest vegetation cover area. All these characteristics, especially those related to biodiversity, imply responsibilities that Colombia has assumed. For this reason, the new General Tourism Law places sustainability as a fundamental axis. Likewise, the Sustainable Tourism Policy is being implemented. It is worth noting that Colombia is one of the 20 countries in the world that has a policy in this regard.

Spain-Colombia, a robust tourism relationship. Spain is the first country in Europe to send the most travelers to Colombia. The destinations most visited by Spanish travelers are Bogotá, Medellín, Cali, Cartagena and Pereira. In terms of air connectivity, Spain is the fourth country in the world with the most weekly air frequencies to Colombia with a total of 43.

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