FITUR MICE 2022 will be the axis of the reactivation of the segment
The section will have about a hundred of 100 participants and around 2,940 pre-established appointments will be held
As every year, FITUR through its FITUR MICE section, calls for congress tourism and business travel, around a networking and exclusively professional space designed to identify clients and generate business. FITUR MICE, which once again has the collaboration of MITM Events, a company specialized in organizing B2B events for the MICE industry, and the support of the network of IFEMA MADRID Delegations around the world, will begin two days before the inauguration of FITUR 2022 (17 and 18 January) and will offer among its different contents a strategic point for the meeting between specialized supply and demand in this key segment for the revitalization of the tourism industry in the global sphere.
On this occasion, a total of 42 exhibitors from 12 countries participate in FITUR MICE who, over two days, will maintain an agenda of pre-established meetings with 56 buyers from 21 countries, rigorously selected, among the 281 registrations received. The selection has been based on criteria that have assessed the high business potential and purchase decision, thus forming a highly qualified group of event and conference organizers, incentive agencies and corporate buyers, among other profiles.
It is estimated that around 2,940 pre-established appointments will be held during these days, in addition to those generated during the networking program, made up of the celebration of different social events, visits to the city of Madrid and to FITUR, which They will make it possible to expand contacts and strengthen links between the participants.