Grupo Piñero will be at FITUR 2022 strengthening its commitment to sustainability

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Grupo Piñero will be at FITUR 2022 strengthening its commitment to sustainability
Source: IFEMA
January 18, 2022

The company will present the novelties of its different business areas framed in its 2022-2025 strategic plan The “Somos Ecoístas” movement


Grupo Piñero, a Spanish tourism company with more than 40 years of history, will be at the next edition of FITUR, which will be held from January 19 to 23 at IFEMA MADRID. The company will attend the International Tourism Fair with the update of its 2022-2025 strategic plan which, firm to its purpose of continuing to create exciting experiences, consolidates sustainability as a central axis, along with Sustainable Growth and Innovation as pillars of its strategy.

In this new edition of the fair, held under the motto "We embrace the world, we are tourism", Grupo Piñero will present the novelties for this year of its different business divisions, among which the reform and reconceptualization of its Cayo Levantado Resort project stands out. .

For its part, Soltour Travel Partners, a joint-venture resulting from the strategic alliance between Grupo Piñero and Logitravel Group, will be present for the first time at the fair with its own stand, located in Hall 3, Stand 3C05, where several conferences will take place to industry professionals. In this sense, next Friday, January 21, Encarna Piñero, CEO of Grupo Piñero, will participate in the debate "The leadership of the brave, key to building and transforming companies in times of special difficulty" together with Ovidio Andrés, president of Smy Hotels to address the role of the entrepreneur in the face of change.

Commitment to the sustainable management of the planet

The company's environmental strategy will be the central axis of Grupo Piñero's presence at the fair. So much so that, in addition to continuing to spread the "We Are Ecoists" movement, an initiative that invites the whole of society to bring out its most 'ecoist' side and carry out individual actions so that, together, we take care of the planet, visitors to the stand will be able to learn first hand the movement and adhere it. Thus, in order to ensure that there are more and more “ecoists”, the company will launch the draw “'The ecoist traveler'” on the Movement's Instagram profile (@somosecoistas), which will also have the collaboration of several influencers who will amplify the action with the aim of bringing “We are ecoists” to their community. Among all the participants, a trip for two people to the Bahia Principe Riviera Maya Resort will be raffled,

Likewise, sustainability has inspired the design and concept of the stand. In this sense, the Grupo Piñero space - located in Hall 3, Stand 3C03 - is based on two fundamental pillars: people and the planet, and fundamentally on the respect and sustainable management of natural resources that represents its Comprehensive Coastal Management Plan. All this in order to create exciting and responsible experiences for customers. These concepts that are materialized in the space by integrating pure volumetric designs and combining textures with neutral and elegant tones, but without forgetting what the colors convey to us, blue represents the aquatic environment, brown that refers to the beach-dune system and green the socio-economic environment.

Outstanding presence in the tourism market

Grupo Piñero will also play a leading role in events held within the framework of the fair. In this sense, Encarna Piñero, CEO of the company, will participate in the 11th Exceltur Tourism Leadership Forum, an annual meeting of reference in the sector and a prelude to the official opening of FITUR, which, on this occasion, is being held under the motto "Rethinking post-covid tourism: new challenges, new perspectives". Specifically, Encarna Piñero will intervene in the block "New challenges and policies to address the evolution of the tourism model", in which she will share impressions with Luis Abinader, president of the Dominican Republic, about the importance of the Caribbean country in the internationalization of the tourism sector. Spanish.

11 Exceltur Tourism Leadership Forum

New challenges and policies to address the evolution of the tourism model

Luis Abinader, President of the Dominican Republic, speaks with Encarna Piñero, CEO of GRUPO PIÑERO January 18, 2022 from 11:40 a.m. to 12:00 p.m. - IFEMA Convention Center (north)

On the other hand, on Monday, January 17, Grupo Piñero, together with IDB Invest and Banco Popular Dominicano, will hold a press conference at Casa de América, in which they will present their strategic alliance for the inclusive and sustainable economic growth of tourism. in the Dominican Republic and Jamaica, which has materialized in new sustainable financing.

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