Grupo Piñero presents at FITUR the update of its 2022-2025 strategic plan

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Grupo Piñero presents at FITUR the update of its 2022-2025 strategic plan
Source: Grupo Piñero
January 20, 2022

Sustainability is established as the central axis, while sustainable growth and innovation will be the pillars of the company's strategy

Grupo Piñero has presented at FITUR the novelties and projects of its different business areas, all of them framed in the update of its 2022-2025 strategic plan which, firm in its purpose of continuing to create exciting experiences, has consolidated sustainability as a central axis, along with Sustainable Growth and Innovation as pillars of its strategy.

Based on this, Grupo Piñero's Sustainability strategy is aligned with that of the company, incorporating environmental, social and good governance criteria - ESG - in all its decisions and projects, with the aim of becoming a benchmark in Sustainable Development. .

On the other hand, through Sustainable Growth, the group will promote the evolution of the company to strengthen its viability and generate value, while, through Innovation, it will continue to constantly improve the business with the implementation of pioneering projects and promoting digitization aligned with the strategy.

Bahia Principe Hotels & Resorts, towards an Asset Light model
In line with the update of its strategic plan, Grupo Piñero will accelerate the growth of its different business units in 2022. In this sense, the Bahia Principe Hotels & Resorts division will evolve throughout of the year its business model towards asset light growth. In this way, the company expands to new lines of business, a milestone that will allow it to grow, both in terms of brand and geographical area, without losing its all-inclusive vacation identity.

Cayo Levantado Resort project, pioneers and benchmarks in the Dominican Republic
Another of the company's great milestones will be the Cayo Levantado Resort project, located in the bay of Samaná in the Dominican Republic, which after a comprehensive reform will see the light of day in the last quarter of the year , and will invite you to discover the other rhythm of the Dominican Republic, the “Ritmo Escondido”. A concept, that of “Ritmo Escondido”, that becomes real in the experience and that has inspired the refurbishment of the resort, which will be based on three pillars of sustainability:

Environment, being a benchmark as a self-sufficient resort, focusing on renewable energies and a waste management strategy, in addition to betting on native gardening and landscaping; Local Culture, one of the great strengths of the project is the incorporation of talent from the Dominican Republic as designers, interior designers and architects, thus contributing to the economic development of the area, and above all integrating culture in all areas, including gastronomy and mixology. ; and Wellness, relaunching this concept from a more inclusive perspective, by offering a 360 view of the customer experience that encompasses all areas of the resort such as health, food, calm, sports, relaxation, retreats, spa, etc.

In this sense, beyond the complete reform of the establishment, the project will give the future resort an exclusive and differential position, giving rise to a new concept with its own personality. To this end, in the development of the project, Grupo Piñero has established an alliance with Forbes, with whom it will work on the creation of standards and staff training, which guarantees that the establishment will meet the highest standards of quality, luxury and hospitality. .

In the words of Antonio Teijeiro, COO (Chief Operating Officer) of Bahia Principe Hotels & Resorts, “we want to position the Cayo Levantado Resort project as a benchmark in the Dominican Republic, which will also allow us to get started in the asset light business model and make our capacity to undertake a project of such depth in such a successful way”. To which he adds, “also, this great milestone highlights the commitment of Bahia Principe Hotels & Resorts to improve the offer and add value to the tourism sector, as well as its contribution to the development of the country and the local community”.

Apostando por nuevas líneas de negocio
Bahia Principe Hotels & Resorts comienza este año a operar con una nueva línea de negocio centrada en producciones cinematográficas. De este modo, Tropic One Film Services, nace con el objetivo de incentivar y facilitar los servicios cinematográficos y audiovisuales en las propiedades que Grupo Piñero posee en diferentes los destinos en los que está presente.

El nacimiento de esta nueva línea de negocio visibiliza cómo desde sus orígenes Bahia Principe Hotels & Resorts ha formado parte activa en la puesta en valor de la cultura y la creación audiovisual, tanto nacional como internacional, así como la colaboración y coproducción en diferentes producciones cinematográficas internacionales.

Driving the growth of Bahia Principe Residences & Golf
Regarding Bahia Principe Residences, throughout the year the company will invest in improving the amenities and services of its developments with the aim of offering the best experience to its guests. It will inaugurate the first phase of the Tulum Country Club in its residential complex in Mexico and will build an international school to serve the Community. Likewise, in Playa Nueva Romana (Dominican Republic) it will inaugurate the Leisure and Business Club, and will invest in improving its beach within the framework of the Group's Comprehensive Coastal Plan.

It has also signed an agreement with IDB Invest to form a work team that investigates solutions that help make their territories more resilient to climate change in order to apply them to their projects.

On the other hand, the Bahia Principe Golf division will strengthen alliances with the Troon golf and PGA of America organizations, with the purpose of making itself known in the North American and Canadian markets, and its investments will be directed at improving the quality of the facilities and putting launched the PGA golf academies on its golf courses.


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