Chile seeks to promote the international tourism market at FITUR

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Chile seeks to promote the international tourism market at FITUR
Source: IFEMA
January 21, 2022

This year, the stand has more than 200 square meters and has an innovative design

During the days of the fair, Chile will be present at the leading event for inbound and outbound markets in Ibero-America, through Sernatur in the company of the nine co-exhibitor companies that complete the national delegation in Spain.

Andrea Wolleter, la directora nacional de Sernatur, manifestó su satisfacción por estar presente este año en Fitur. “Estamos mostrando a Chile nuevamente en esta feria que es muy importante para el desarrollo del turismo nacional en el mercado español. Sin duda alguna, Chile y sus diversos contrastes geográficos y grandes espacios abiertos han sido históricamente un atractivo para los diferentes visitantes del mundo, pero ahora más que nunca son estas características las que dan tranquilidad a los viajeros, pues les permiten descubrir el país a través de sus espacios naturales y con poca aglomeración de personas”.

In this way, Chile strengthens in this 2022 its historical relationship of participation in Fitur. The Chilean authorities also took advantage of the framework of the Spanish professional event to relaunch their international promotion campaign 'Chile, where the impossible is possible', which includes several strategic lines from the point of view of public policies and promotion to development of new tourist destinations, products and services with sustainability as the driving force.

Chile is back this 2022
This year, the Chilean stand has more than 200 square meters and has an innovative design with different free spaces to allow greater comfort for reception and holding meetings. In addition, the space is decorated with vertical gardens that seek to inspire everyone who passes through the pavilion.

El stand chileno cuenta con activaciones innovadoras en los días de público final. Además, en esta versión, Chile Travel está estrenando un remozado diseño con líneas más simples, creciendo en espacio aéreo y altura que nos da mayor visibilidad y la aplicación de una nueva línea gráfica basada en iconografía basadas en naturaleza, aventura y fauna propia del país.

Fitur, in addition, is a great opportunity to show all the attractions of the country. An example is the recognition in the World Travel Awards, also known as the 'Oscars of tourism', which once again awarded Chile as the Best World Destination for Adventure Tourism. This is the sixth time that the country has achieved this award, which strengthens its credentials as the main country where its natural landscapes and geography form a natural gym for various sports, such as trekking, mountaineering, surfing and rafting.

That is why Chile's bet is that the great trip of 2022 be to our country. After almost two years of the pandemic, studies indicate that post-pandemic travelers are looking to make their next long-distance trip in 2022, with an itinerary of more than seven days at the destination. Also, preferences have changed and now the traveler flees the crowds and wants to enjoy nature, which makes Chile an ideal destination.

Chile, leader in vaccination worldwide

Since the beginning of the pandemic, Chile has stood out for its rapid vaccination process, which has allowed the country to remain among the most advanced: currently, more than 90% of the target population is vaccinated and the fourth vaccination process has already begun. dose based on what is established by the Ministry of Health.

Likewise, on November 1, the country opened its borders to international tourism under a series of requirements, such as being vaccinated and validating the certificate at; have a negative PCR result carried out in the 72 hours prior to the trip and have a negative result in the PCR test that is carried out upon arrival in the country; electronically complete the Affidavit for Travelers, which generates an informative QR code; and have medical travel insurance of at least USD$30,000. All updated and available information is updated at

With the new omicron variant, since December 1 non-resident foreigners who have been in South Africa, Zimbabwe, Namibia, Botswana, Lesotho, Eswatini and Mozambique are prohibited from entering Chile.


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