IHG Hotels & Resorts presents its new vision of loyalty

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IHG Hotels & Resorts presents its new vision of loyalty
Source: IHG ® Hotels & Resorts
January 24, 2022

In recent years, IHG Rewards has evolved to meet the needs of its current and future members

When the world put travel on pause, IHG Hotels & Resorts saw an opportunity to reconnect and learn from its guests and owners. The company made big and bold investments, transforming its portfolio with exciting brands and creating more meaningful experiences, all under the new master brand IHG Hotels & Resorts.

As guests embark on a new era of travel and the industry continues to recover, the company revisits its pioneering loyalty program and makes one of its most significant investments to date.

In recent years, IHG Rewards has evolved to meet the needs of its current and future members, with world-class alliances, such as integration with the exclusive portfolio of Mr. & Mrs. Smith, which expands its offer, as well as the rates dynamic  Rewards Nights  that provide guests with greater value and flexibility.

Now, IHG Rewards, the world's first and one of the largest hotel loyalty programs, announces the first of many changes to come in the coming months: A new tier and points bonus structure, launching next March and is designed to help members earn more points, faster, and have more ways to use them than ever before. These changes include:

  • The new Gold Elite level starting at 20 nights, with an industry-leading 40% bonus point rate
  • Renamed tier 'Spire Elite' to 'Diamond Elite' to simplify members' recognition and understanding of this, as the highest tier, which will retain its 100% bonus structure.
  • Improving bonus points levels at all Elite levels

Keith Barr, CEO of IHG Hotels & Resorts, said: "If there is one thing that has brought the world together over the past two years, it is the realization that no virtual platform can replicate the value of traveling and making memories with those we love. Travel is the greatest reward, and that's at the heart of what we're doing with our loyalty program. Every time our members choose to stay at our hotels, we're increasing their opportunities to travel more, experience more, and reap benefits they won't get anywhere else. nowhere else.Our distinctive portfolio of brands recognizes that no two travelers are alike, helping guests and members make the right choice for all of their travel needs.

We've built the loyalty space over the years, but travel and hospitality have evolved dramatically, and the needs of our guests are changing. These changes are just the beginning as we prepare to fully relaunch a truly transformed program later this year. We will continue to elevate and enhance our loyalty offering with iconic alliances and brand extensions, personalized experiences for our customers, enhanced benefits and much more."

IHG Rewards member stays on or after January 1, 2022 will count toward the new and improved status, receiving the corresponding bonus retroactively, when the program launches. For more information, visit  ihg.com/newrewards.


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