Iberostar Group is positioned as a leader in energy transition and use of renewables

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Iberostar Group is positioned as a leader in energy transition and use of renewables
Source: Grupo Iberostar
January 25, 2022

With the development and support of scientific research in Europe and America, the hotel chain studies nature-based solutions to face the challenges of restoring coastal health in its destinations

The Iberostar Group has announced, within the framework of the Fitur 2022 fair, that all of its hotels in Spain will consume electricity from renewable energies with a guarantee of origin in 2022, a measure that will prevent the emission of more than 18,000 tons of CO2eq per year . This important step, which began to be implemented in most Spanish hotels in 2017, will culminate this year as part of the company's plan to achieve carbon neutrality in 2030, within its own Sustainable Agenda projected for this decade . Likewise, as part of this roadmap, the Iberostar Group begins the year with the plan to reduce by 2022 8% of its energy consumption in all its hotels, in line with the objective of reducing consumption by up to 35% by 2030 . 

The Vice President and CEO of the Iberostar Group, Sabina Fluxá, highlighted that "thanks to our commitment to achieve carbon neutrality by 2030 through a strong commitment to renewable energies, energy efficiency and electrification, the Iberostar Group is positioned as a leader in the energy transition in the tourism sector, with the aim of curbing the climate crisis and continuing to found a more responsible tourism”. 

At the end of 2021, practically all the electricity consumption of the Iberostar hotels in Spain and its headquarters had certificates of renewable origin. It is expected that in 2022, the Iberostar Group will avoid sending more than 18,000 tons of CO2eq into the atmosphere thanks to this step of consuming 100% renewable energies only in Spain. All energy will have a guarantee of renewable origin, which certifies and guarantees that the electricity purchased by Iberostar comes from 100% renewable and sustainable sources. In the case of Iberostar, this comes from wind, hydraulic and, to a lesser extent, solar photovoltaic sources.

La apuesta por ser libres de energías fósiles para Grupo Iberostar es irreversible, y la hoja de ruta de la empresa estipula que éstas serán reemplazadas en su totalidad por energías de origen renovable. Las energías limpias constituyen para Grupo Iberostar la única alternativa para un abastecimiento energético sostenible, por lo que su compromiso pasa por incentivar el uso de energía renovable, apoyar el desarrollo de tecnologías como el hidrógeno verde en España e inspirar al sector privado a que se una a un mayor uso de renovables. De esta forma, la cadena hotelera está ayudando a que cada vez haya más componentes renovables en la red energética española y mundial. Por otra parte, este tipo de iniciativas acercan a la compañía a su meta para 2030: caminar hacia la descarbonización de la empresa y ser libres de emisiones. 

To achieve this, Iberostar has been working since 2020 on an action plan marked by its 2030 Agenda to fight the climate crisis. In the framework of COP26, the Iberostar Group announced its commitment to reduce energy consumption by at least 35% by 2030 compared to 2019. Looking ahead to 2022, this translates into an 8% reduction for this year. 

Responsible consumption of fish
Grupo Iberostar conceives its commitment to responsible tourism through caring for the oceans, the second axis within the Wave of Change movement . Consuming responsibly sourced fish and shellfish means prioritizing both environmental sustainability and community livelihoods and safe work practices, as well as the environmental, personal and economic viability of fisheries. In December 2021, the Iberostar Group exceeded its own annual objective in its 2030 Agenda and reached 88% responsible consumption of fish and shellfish in Spain, 100% in Mexico and 70% in the entire hotel chain. 

In this way, these percentages of products that come from the sea come from 100% responsible sources, with the aim of contributing to preserving the environment, promoting the subsistence of local communities and ensuring the viability of fisheries. In 2021 alone, 1,000 tons of responsibly sourced fish were consumed in our hotels, of which 170,000 kilos were consumed in our hotels in Spain alone.  

Lifting Up Local: the commitment to local producers
In addition to working closely with its suppliers to obtain key data that allows us to establish an exhaustive traceability system for our products to verify their sustainability, the Iberostar Group is committed to synergies with local producers to guarantee the legality and traceability of locally sourced fish, combat accidental catches and ensure healthy fish populations. Grupo Iberostar makes it easier for traditional small-scale fishermen to access the market and share the gastronomic heritage with Grupo Iberostar clients . Some of the main projects in this line were carried out in 2021 in Brazil, Jamaica, Peru and Spain.  

3R teams
All Iberostar hotels have been free of single-use plastic since 2020, and the objective for this decade focuses on the circular economy in all its operations. Thus, the challenges in this line are to be free of waste destined for a landfill by 2025 and neutral in carbon emissions by 2030. In line with its commitment to be free of waste, the Iberostar Group presented in 2021 the first department of the hotel sector dedicated to eliminating the concept of waste: the 3R department. By incorporating the principles of circular economy (Reduce, Reuse, Recycle), the 3R team, made up of at least 3 people per hotel, is responsible for separating and weighing the waste products in our hotels with the aim of finding value for them. end of use. Nine months after its creation, It has been successfully implemented in 17 hotels in EMEA and 24 hotels in the Americas, drastically reducing the waste that ends up in rejection, segregating correctly and recycling more accurately. An intelligent system supports these teams, calculating the weights of what goes into each container and providing real data on what is generated and the type of each waste. This helps to make better decisions at the end of the month to reduce consumption even more. 

Looking ahead to 2022, the Iberostar Group will continue to implement 3R teams in the rest of the company's hotels to continue collecting, measuring and understanding waste to identify the necessary changes to gradually reduce it. 

Coastal health
Another of its goals for the decade is to invest in the health of the ecosystems in the destinations where Iberostar operates, committed to improving it by 2030. Iberostar works tirelessly hand in hand with science and with a deep scientific base to detect, protect and restore coastlines, seagrass beds, coral reefs, mangroves and other ecosystems both in Europe and America.

As part of its work on coastal health, Iberostar supports and conducts scientific research to determine nature-based solutions and how the tourism industry can address the challenges of recovering these ecosystems. In Europe, the work has focused on collaborating with scientific and university research through scholarships and chairs, promoting projects that study the seabed and the coasts of the Mediterranean, as well as the impact that climate change has on them. Solid scientific research of vital importance for the subsistence of the marine ecosystem is carried out in America in the mangroves and in the coral nurseries that they have installed in the Dominican Republic, Mexico and, now, in Jamaica.

Agenda 2030

In 2020, the Iberostar Group launched its 5 sustainability commitments to move towards a responsible tourism model based on the following major objectives to be met during this decade: 

  1. Stop generating waste in 2025 and carbon neutrality in 2030 (20 years before what the global sector has announced through WTTC). 

  2. To be 100% responsible in the seafood supply chain in 2025: consumption of fish and shellfish from 100% responsible sources.

  3. Invest in improving coastal health where all hotels are located by 2030.

  4. Get 90% of Iberostar customers to know about the Wave of Change movement, promoting a responsible tourism model to raise awareness in society and make it the deciding factor for 60% of customers to choose Iberostar in 2025.

  5. Duplicate the responsible tourism certification of Iberostar or of verified partners in the hotels of the portfolio by 2030.


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