Three trends that will boost tourism in 2022
Airbnb presents a report revealing how demand has migrated due to the pandemic
For those whose jobs and employers allow it, remote and hybrid working have freed them from the need to be in an office every day, fueling the biggest change to travel since the advent of commercial flights. For the first time, millions of people can now live anywhere.
- 20% of the nights booked during the third quarter of 2021 were for stays of 28 days or more.
- Close to 50% of nights booked during the third quarter of 2021 were for stays of at least seven days, compared to 44% in 2019.
- Between October 2020 and September 2021, more than 100,000 guests booked stays of 90 days or more globally.
- More than 300,000 people applied for the 12 vacancies to live in any available shared space on Airbnb for a year. They are now contributing to help inform Airbnb product development and updates.
Thus, this Live Anywhere trend is changing the very identity of travel. This is also reflected in the preferences of Argentines who are ready to travel the world again and experience what it is like to work from anywhere. According to Airbnb data, the 10 trending destinations among Argentines for stays of more than 28 days in 2022 are:
- Buenos aires city
- New York
- Buenos Aires province
These preferred destinations so far add to the trends that are expected to emerge or continue in 2022 globally:
1. People would continue to disperse to thousands of towns and cities, staying for weeks, months, or even longer.
- 100,000 towns and cities around the world have had an Airbnb reservation during the Covid-19 pandemic.
- 6,000 spaces in the world had their first reservation on Airbnb.
- In the third quarter of 2021, nights booked on Airbnb by US guests on domestic travel for stays in rural areas increased 85% over the third quarter of 2019.
2. More people could start living abroad, others could travel throughout the summer, and some could even become digital nomads.
- People want to explore new countries: Before the pandemic, international arrivals soared from 25 million in 1950 to more than 1.4 billion in 2019, according to UNWTO.
- On Airbnb, extended family nights increased 75% from summer 2019 to summer 2021 globally.
- Globally, the proportion of people booking extended stays using Airbnb for a nomadic lifestyle grew by 33% from 2020 to 2021.
3. Cities and countries would compete to attract these remote workers, and this could lead to a massive redistribution of where people travel and live.
- More countries are changing their visa and tax rules, and more than thirty countries currently offer some type of nomad visa scheme or make it easier for travelers to live in their territories longer while working, such as Iceland, Germany, Norway, Portugal , Bahamas, Costa Rica, among others.
- More and more companies are allowing employees to work remotely full time or part of each week.
- The Airbnb platform is already helping a variety of destinations both urban and rural to allow remote workers to try living there, some of them are Chicago, Tucson, Arizona; Tulsa, Okla.; West Virginia and Northern Maine.
In addition, with the aim of helping to improve the design of the experience for people who travel using Airbnb and in line with said trends, Brian Chesky, CEO and co-founder of Airbnb, announced that he too will live as a digital nomad using the platform.
Chesky announced that she will be staying in shared host spaces in new towns or cities for a few weeks and returning to San Francisco in the same way that many remote workers regularly return to the cities where they work to collaborate with colleagues.