New study reveals that tourists prefer resorts and family travel

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New study reveals that tourists prefer resorts and family travel
Source: Preferred Hotels & Resorts
February 14, 2022

Preferred Hotels & Resorts conducted a global survey of more than 4,000 I Prefer members. The results confirm the rebirth of the sector

Preferred Hotels & Resorts, the world's largest independent luxury hotel group, has launched a global survey among members of I Prefer, its loyalty program, inviting them to share their wishes and travel plans to 2022. More than 4,000 members of I Prefer have participated in the survey with results that point to the rebirth of the sector.

Main results:

  • North American (including Mexico) and European destinations will be top destinations for travel this year, with 30% of respondents eager to explore North America and almost a quarter eager to experience North America's diversity of urban and rural destinations. Europe. In fact, exciting hotel openings are expected across Europe this year, with Sommerro, a luxury Art Deco hotel set to open in Oslo in September, and Passalacqua, an 18th-century villa on the shores of Lake Como set to open in June. In the United States, Pendry Park City, a contemporary design mountain retreat, has just opened in Utah to take advantage of the ski season, and in Mexico, HS HOTSSON Hotel CDMX Condesa Sur, will open in February 2022.
  • More than 50% of those surveyed say that their main motivation for vacations is to recover family time. Thus, travelers will continue to prioritize personalized experiences and those accommodations where they can easily maintain social distance. Preferred Hotels & Resorts' Preferred Residences collection, for example, offers more than 80 residential-style accommodation options, from beachfront villas to luxury chalets. Beyond Green's family-friendly, sustainable properties are also in high demand in this regard, such as Live Aqua Private Residences Los Cabos, which offers the Fiesta Kids Club so that children between the ages of 5 and 12 can enjoy a range of different activities designed to delight and inspire. 
  • Interest in resorts continues to outpace that of urban hotels. In fact, more than two-thirds of those surveyed say they plan a resort getaway in 2022. With 60 members in Mexico, Preferred Hotels & Resorts represents some of the best independent resorts in the country, such as NIZUC Resort & Spa, Montage Los Cabos , Cala de Mar Resort & Spa Ixtapa, Palmaïa - The House of AïA, Hotel Xcaret, Grand Velas Riviera Nayarit, ATELIER Playa Mujeres, Live Aqua Cancun, among others. City hotels, for their part, are beginning to gain ground and almost half of those surveyed will carry out an urban getaway throughout the year.

*70% of respondents are from North America, 14% from Asia-Pacific, 13% from Europe, 2% from Central and South America, and 1% from the Middle East and Africa.


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