May 11 and 12. Buenos Aires, Argentina

UFI LATAM Conference

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UFI LATAM Conference
Source: Twitter @CEC_BsAs
February 18, 2022

This year's event will offer participants a combination of keynote sessions, interactive workshops and networking opportunities

The UFI conference for Latin America will be held in person at the CEC in Buenos Aires, Argentina.

Open to UFI members and non-members, the event brings together industry professionals from across the region and beyond. This year marks the second time it has been organized in the region after the 2018 conference in Mexico City, where 125 industry professionals participated. The 2020 iteration of the conference, originally planned for Buenos Aires, was postponed due to COVID-19 travel restrictions, while the 2021 event was a digital-only format.

Over the last four years, UFI has increased its reputation and visibility in the region thanks to a series of activities, such as the launch of its first regional research report 'The exhibition industry in Latin America', the defense of the industry in events and encouraging its Latin American members to participate in the UFI awards (resulting in regional winners in 2019, 2020 and 2021). All of this has helped UFI increase its regional membership by 25%.

This year's event will take place at the Buenos Aires Convention Center, CEC, and will be part of a solid project that aims to promote Argentina and Buenos Aires as outstanding MICE destinations. To support this, host AOCA is co-organizing the Buenos Aires MICE Week, together with the City of Buenos Aires and the Argentine Ministry of Commerce. This three day celebration provides the opportunity to visit the Meet Up Argentina event and exchange ideas with Latin American colleagues from AOCA, AUDOCA, PCMA, MPI, COCAL and of course UFI.

The conference has become one of the most important learning and networking events for the exhibition industry in the region. This year's event will offer participants a combination of keynote sessions, interactive workshops and networking opportunities!

Led by Ana-Maria Arango, UFI's regional director for Latin America, the program will feature speakers and leaders from inside and outside the industry, and offer sessions in English and Spanish.

“Focusing on global opportunities from a Latin American perspective, we have designed a program that prioritizes rich content and high-quality dialogue among participants, is aligned with industry challenges, and provides the opportunity to have fun,” says Ana from UFI. . -Maria Arango.

Fernando Gorbarán, CEO of Messe Frankfurt Argentina and President of AOCA, adds: “It is an honor for AOCA Argentina to host the UFI LATAM 2022 Conference. We are excited to bring together hundreds of experts from around the world and share news and trends. of our industry. As we have all been preparing for what the future holds, now, more than ever, we can reinforce the message that 2022 will be the year we reboot our industry, and we understand that this can only be achieved together."


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