Colombia consolidates tourism recovery
Mabrian Technologies, the leading provider of data analysis and Tourism Intelligence worldwide, has published a study revealing interesting data about the market as part of its participation in the ANATO Tourism Showcase
Mabrian Technologies, the leading provider of data analysis and Tourism Intelligence worldwide, has published a study on the prospects for tourism recovery in Colombia for the coming months, as part of its participation in the Vitrina tourism fair, organized by ANATO (Association Colombian Association of Travel and Tourism Agencies) to be held in Bogotá this week.
The study highlights the clear recovery of the country's tourism capacity through national and international air connectivity. For this, the evolution of the programming of incoming flights (in volume of seats) to Colombia through its ten main airports for the next 3 months is analyzed. On the other hand, the evolution of the vaccination rates of the main issuing markets for the country is also included in the analysis, since this is a health requirement for entry to the country.
The results of the analysis offer a very positive outlook for Colombia's tourism recovery in general, while comparing the evolution of two of its main destinations.
In global computation, the country shows an increase of 17.5% in the volume of air seats that it will receive for the next 3 months, compared to 2019, reaching a total of 10.58 million incoming air seats. If it is compared with the same period of 2021 or 2020, years highly affected by the pandemic crisis, the increase in places in 2022 is 80% and 193%, respectively.
Regarding the most relevant markets for Colombia due to connectivity, in addition to the national market, the United States and Mexico are the main international markets, followed by Panama and Spain in the top 5.
The country's capital, Bogotá, despite being the airport with the greatest weight in number of seats (46% of the total), has still not managed to recover the pre-pandemic level of connectivity, although it is only 1.8% below. Despite the fact that the most relevant international markets show growth, especially Mexico, domestic connectivity is the main reason that the volume of total seats has not yet reached the level of 2019.
On the contrary, Medellín shows a positive evolution well above the country average, marking an increase in places of 43% over the 2019 level, for the months analyzed. In this case, in addition to the increase in domestic connectivity, the great growth in seats from the United States is noteworthy, 79% more than in 2019.
One of the main reasons that explains this recovery trend is the positive evolution of vaccination levels in the main markets for Colombia. Both the domestic market and the main international markets have experienced significant growth in the percentage of people vaccinated with the full schedule in recent months, which in all cases exceeds 60% of the population and in the case of Spain exceeds even 80%.
Alex Villeyra, Director of Operations at Mabrian, comments: “The appearance in recent months of new, more contagious variants of COVID-19, such as Omicorn, has caused the pace of vaccination to accelerate in countries that are key to the Colombian tourism sector. ”.
"The recovery of air connectivity figures, exceeding those of 2019, is a clear indication that in the coming months the tourism sector in Colombia will strengthen its reactivation."
Next Wednesday the 23rd, Alex Villeyra will participate in the ANATO Showcase tourism fair, in which he will meet with representatives of the main destinations and tourism companies in the country. In recent years, Mabrian has been a collaborator of the Ministry of Tourism of Colombia and the Intendancy of Bogotá, offering its Tourist Intelligence services.