A new edition of SAHIC begins today in Panama

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https://en.travel2latam.com/nota/73196-a-new-edition-of-sahic-begins-today-in-panama
A new edition of SAHIC begins today in Panama
Source: SAHIC
March 14, 2022

Regional executives will discuss the future scenario of the hotel and tourism business


The main players in the industry will meet in Panama between today and tomorrow for the return of the face-to-face edition of the most recognized business conference in the region.

As we enter the full 2-year cycle of the COVID strike and face what is understood to be the final phase of the pandemic, the hospitality industry enters, like many others, a time of opportunity and rebuilding.

Some of the keys to a successful reconstruction process? data intelligence; strategic moves; incorporation of technology; increased collaboration across the value chain; sustainability and alternative business models.

The greatest opportunity for the industry lies in the fact that the different actors are articulated to work together. Hence the importance for the region of the next edition of one of the most recognized forums that, for 15 years, has brought together the main names in the sector. Among others, senior regional executives from companies such as Marriott, Accor, IHG, Hyatt, Wyndham, Expedia, Google, Amadeus, Grupo Posadas, Empresas Bern, Apple Leisure will be present at this edition, joining an attractive list of officials, including current ministers and former ministers of Tourism of countries such as Ecuador, Panama, Costa Rica and Peru

“We know that much of the content that will be shared and discussed throughout the meeting will shape what we see happening in the region in the near future. This is a B2B meeting with unique networking impulses and, furthermore, in an unprecedented mix of information, presented and discussed by all the participants who have a voice in this type of conference”, says Arturo García Rosa, President and Founder of SAHIC.

Conference organizers have shared some highlights of this year's agenda, including:

"Hotel Leader View" with Thomas Dubaere, CEO South America, Accor and David Tarr, Senior Vice President of Development, Americas, Hyatt Hotels Corporation, moderated by travel expert Peter Greenberg.

“Blockchain Technology: Opportunities for the Tourism Industry” presented by Sandra Ro - CEO, Global Blockchain Business Council.

“Tourism: A Key Sector Within the Economy,” with key executives joining current and former tourism ministers from some of the most impactful countries in the region, including Ecuador, Panama, Costa Rica and Peru.

“What does tourism look like in a net zero emissions future?” by Hilen Meirovich - Division Chief in charge of Advisory Services, IDB Invest; “The Global and Regional Hospitality Industry Overview” presented by Patricia Boo, Area Director Central and South America, STR, and an inspiring session presented by Alberto Santana, SVP Amadeus Hospitality.

The Financial Agenda: Economic Policy Challenges for Latin America and the Caribbean in 2022, with the participation of Cristian Roberts - President, PRIME / Managing Partner, CREO CAPITAL; Sanaa Abouzaid - Country Manager for Central America - IFC - World Bank Group and Rogerio Basso - Head of Tourism, IDB Invest.

Economic Outlook for Latin America and the Caribbean, presented by Adriana Arreaza - Director of Macroeconomic Studies, CAF-Development Bank of Latin America.

Also: Air Travel Outlook & Key Tourism Trends in LATAM and the Caribbean, presented by Olivier Ponti, Vice President of Insights, ForwardKeys; Time for revenge!, presented by Andrea Monroy of Google, Colombia and “What travelers value in 2022 and how to improve guest satisfaction” by Carrie Wilder, Senior Marketing Director for LATAM, Expedia Group.

For more details about the program, visit  https://www.sahic.com/program-2022

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