Brazil promotes its destinations in Portugal

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https://en.travel2latam.com/nota/73249-brazil-promotes-its-destinations-in-portugal
Brazil promotes its destinations in Portugal
Source: FIL
March 16, 2022

Embratur participates together with the Ministry of Tourism in the Lisbon Tourism Exchange. The fair starts today and runs until March 20


Embratur (Brazilian Agency for the International Promotion of Tourism), together with the Ministry of Tourism, will bring Brazil's tourist attractions to the BTL (Lisbon Tourism Exchange) 2022. The stand will feature the presence of 25 Brazilian exhibitors, among destinations , tour operators, hotel chains and airlines, in order to convey the message that the country is ready to resume international tourism.

“During BTL, one of the most important events for Embratur and for the tourism sector, we intend to hold the largest number of meetings with the tourism industry and reinforce that Brazil played its role in an outstanding way during the pandemic, vaccinating the population and guaranteeing all the conditions to exercise the leading role that it must have in this great world tourism market”, explains the president of Embratur, Carlos Brito, who will be present at the event.

Historically, Portugal is among the top ten sources of tourists to Brazil. There are several reasons why the Portuguese choose Brazilian destinations and attractions. “Portuguese tourists seek in Brazil mainly Sun and Beach destinations, in addition to visiting relatives, friends and also enjoying similar cultural traits due to our Portuguese roots”, details the president of Embratur.

According to Globaldata estimates, there was a sharp drop in the total number of Portuguese visiting Brazil after the start of the Covid-19 pandemic, but the recovery is in full swing. Of the 176,000 Portuguese who arrived in the country in 2019, the figure reached 51,000 in 2020 and has already risen to 91,000 in 2021. The estimate for the arrival of Portuguese in 2022 is approximately 150,000.

“We hope to reach the 2019 numbers as soon as possible and, as soon as possible, far exceed this figure. Nature destinations are increasingly sought after and Brazil has been the 'ball of the day' in this regard. Together with the Minister of Tourism, Gilson Machado Neto, and under the leadership of President Jair Bolsonaro, we are sure that our country has taken all the necessary measures and is ready to receive foreigners. An indicator that we can have excellent numbers in 2022 is that the weekly frequency of flights from Portugal to Brazil, in 2019, was 65, and now we have a frequency of 69 per week”, explains Brito.

Portuguese interested in visiting Brazil have flight options to Natal, Fortaleza, Brasilia, Salvador, Belém, Recife, Belo Horizonte and Rio de Janeiro. At the moment, TAP, Azul and Latam are the companies that operate from Portugal to Brazil.

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