SAHIC 2022, a successful return to face-to-face format

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SAHIC 2022, a successful return to face-to-face format
Source: SAHIC
March 17, 2022

This March 14 and 15, the 16th edition of the conference specializing in real estate investments for hotel and tourism projects was held in Panama City

The 2022 edition of SAHIC, the business platform focused on real estate developments for hotels and tourism, most recognized by the leaders of the Latin American industry, has just finished. With Panama City as host for the first time, the annual conference that has been visiting the different capitals of the region for more than 15 years managed to bring together more than 200 investors, bankers, hoteliers and other main players in the sector in a meeting that many defined as "their return to work trips" since it was the first they attended since the start of the pandemic. In this way, in addition, the members of SAHIC strongly ratify what the studies have been indicating: the tourism industry is back!

“It has been powerfully reassuring to receive so many compliments and thanks from each of the executives who joined us this year. The energy that was experienced was rarely seen, even in editions that had been highly successful. We experienced a climate of positivism and high interest in reconnecting and activating everything that was paused. We are really proud to have been able to contribute this grain of sand in the reactivation of the sector”, commented Arturo Garcia Rosa, president and founder of SAHIC.

The conference returned to its traditional format of a 2-day meeting, with an attractive agenda that included panel discussions, ITalks, working groups and networking sessions, including one of the most valued proposals of the SAHIC platform: the networking express of the morning of the first day. Inspired by the concept of “speed dating”, the networking express is an original way to help participants “break the ice” and to maximize their opportunities to generate contacts. “For those of us who come to SAHIC for the first time, having the possibility of accessing those who are participating in such a dynamic and relaxed way is an invaluable plus. The platform proposes a format through which, a partner or executive of a small firm may be having lunch or coffee with the CEO of an international hotel chain or a minister from a country in the region. It is a real business community”, commented some of the participants.

The topics addressed were from the Financial Agenda; Sustainability; climate change; the Legacy of the Pandemic and the Vision of the Leaders of the sector; Innovation, New Business Models and trends.

In the plenary sessions, interesting presentations could be seen with a rich amount of data presented by STR; Google; Marriott; Amadeus Hospitality; Latin American Development Bank; Expedia; The Global Blockchain Business Council and the world-renowned international travel expert, Peter Greenberg, among others. In addition, there was representation of senior executives from the region of brands such as Hyatt; IHG; accor; Wyndham; Posadas Group; Raddisson and Ministers and former ministers of tourism from countries such as Ecuador, Panama, Costa Rica and Peru.

As color fact, the organizers decided to make a change in the awards ceremony that traditionally takes place during the forum. On this occasion, instead of distinguishing the winners of the categories that make up the SAHIC Awards, a Certificate of Contribution was given to each of the attendees "in recognition of their effort and commitment in the process of rethinking and rebuilding the industry of the travel and tourism during the difficult times of the COVID-19 pandemic”. The organizing company also made this recognition available to the teams of each of the participants, understanding that behind each of them there are hundreds of associates and families who have equally contributed to this recovery process.

Some of the standout phrases that were spoken about on the SAHIC stage include:

"The economic impact of the pandemic forces us to look for a more efficient performance per square meter" Jorge Apaez, COO Mexico -Latin America & The Caribbean IHG group.

“We must anticipate the needs of guests, regardless of the type of traveler, this is our responsibility.” Mauricio Elizondo, Director of Development of Grupo Posadas.

“Sustainability and inclusion must be at the heart of a more resilient and competitive travel and tourism sector, future investment opportunities will focus on those foundations”, Niels Olsen - Minister of Tourism of Ecuador

“One thing we have learned from this experience is to adapt. We have made personal decisions not to bring the virus into our environment, therefore we have been taking care of our region. We are interconnected. The big chains have to unite to create this movement of change”, Emilio Perez, Vice President Global Design CALA region of the Marriott chain

“We thought that we were going to have a lost decade in Latin America and it is very surprising how quickly we were able to recover from 2020. We have reached normality or a certain level of normality in the region in macroeconomic terms.” Rogerio Basso, Head of the Tourism Area at IDB Invest.

“Generation Z and millennials no longer think of having the tangible asset but of having the intangible such as a lived experience, an NFT, etc. Today they have great purchasing power due to digital work, that is why it is a segment that is strong for relaxed luxury, that of a high-level experience.” Lisandro Leon Liguori Co-founder & Co-CEO AMEK Group.


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