ITB Berlin, very satisfactory results at the convention and the Digital Business Day

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https://en.travel2latam.com/nota/73323-itb-berlin-very-satisfactory-results-at-the-convention-and-the-digital-business-day
ITB Berlin, very satisfactory results at the convention and the Digital Business Day
Source: Messe Berlin
March 21, 2022

The virtual fair has had the participation of 60,700 users during the three days of the event. While on the day of March 17, 2,500 users from 96 countries connected with each other on a networking platform based on coincidences


ITB Berlin very satisfied with the ITB Berlin Convention and the Digital Business Day

High levels of international participation in both formats: 60,700 convention attendees from 125 countries and more than 100 sessions with 223 speakers. Conferences, discussions and industry meetings focused on the most pressing issues of global interest. 20,000 initial business contacts were made, resulting in 14,000 leads and 3,200 business meetings organized on Digital Business Day: ITB Berlin enters its next round in the summer

As the ITB Berlin Virtual Convention and Digital Business Day with this year's formats came to a close, ITB Berlin came to a positive conclusion: the world's leading travel trade show was very pleased with the event. The three-day ITB Berlin Convention featured more than 100 online sessions with more than 220 industry experts. The world's largest convention for the industry reported 60,700 users during the three days of the event. International attendance at the format, whose discussion panels were mostly in English, was high. About 53 percent of viewers were foreigners, from a total of 125 countries. The group of industry experts focused on the key themes of the future and resilience, digitalization and sustainability. Numerous sessions also examined what the war in Ukraine means for international tourism. A second broadcast channel for press conferences and exhibitor presentations, which also attracted user interest, increased the convention. Almost all videos of the ITB Berlin Convention 2022 are available on demand on the ITB Berlin YouTube channel.

The conclusion drawn from the Digital Business Day was equally positive. At this one-day event, buyers, media and suppliers connected with each other on a match-based networking platform. ITB Berlin registered more than 2,500 users from 96 countries. As with the convention, international attendance was high, with 78 percent of buyers and suppliers participating from abroad. A total of 20,000 initial business contacts were made, resulting in 14,000 contacts and the organization of 3,200 business meetings. More than 1,000 buyers and suppliers participated in the two Speed ​​Networking sessions.

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