Sectur participates in training actions to promote tourism competitiveness

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https://en.travel2latam.com/nota/73527-sectur-participates-in-training-actions-to-promote-tourism-competitiveness
Sectur participates in training actions to promote tourism competitiveness
Source: Sectur
March 30, 2022

Among the topics covered are tourist culture, quality of service, updating of tourist guides, group management and integration of the tourist product


The Ministry of Tourism of the Government of Mexico (Sectur) participates with different states of the Republic in training actions for tourism service providers with the aim of promoting their professionalization and strengthening the areas of attention to national and international visitors, in the entities of the country.

Through the General Directorate of Tourism Professionalization and Competitiveness (DGPyCT), Sectur began this program as part of the commitment made by its head, Miguel Torruco Marqués, with different states of the Republic to impact a greater number of tourism service providers.

The training actions to be given consider relevant issues for the sector, such as tourism culture, service quality, updating of tourist guides, group management, integration of the tourism product and tourism ambassadors, among others.

The program began in the state of Zacatecas, on March 16 and 17 in the state capital and in the Magic Town of Guadalupe, in which a total of 150 tourism service providers participated, and it should be noted that 89 were women. .

The session was opened by the Governor of Zacatecas, David Monreal Ávila, accompanied by the entity's Secretary of Tourism, Le Roy Barragán Ocampo, and Raquel Ruiz Domínguez as facilitator on behalf of the Federal Sectur.

Throughout the year, a total of 30 courses are planned that will impact 1,500 entrepreneurs in Zacatecas such as tour operators, tourist guides, travel agents and other members of the value chain of the tourism industry.

In the month of April, in the state of Nayarit, similar training actions will be carried out with the purpose of promoting the tourist culture and the competitiveness of the entity.

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