Alliance between Marriott International and PCMA will bring opportunities to MICE professionals
The DES (Digital Event Strategist) certification course will be a critical benefit as part of this alliance, as it will allow industry professionals to redeem their Marriott Bonvoy points to access this program
Marriott International and PCMA (Professional Convention Management Association) today announced their official collaboration to bring education and innovation to the community of meeting industry professionals in Mexico and Latin America through content, events, courses and certifications with global recognition that promote the professional development and reactivation of the region.
The DES (Digital Event Strategist) certification course will be a critical benefit as part of this alliance, allowing industry professionals to redeem their Marriott Bonvoy1 points to access this program and become certified strategists in the design, planning, measurement and monetization of events in the digital world, providing opportunities to innovate the experience of the participants and develop new business models.
“We are very happy with the path we are following with Marriott International. The current environment of the events industry presents great challenges and innumerable opportunities that require continuous adaptation and training, as well as a solid professional network. We are convinced that this alliance will provide critical resources, as well as a platform to boost this important community, and will surely promote the development of the events industry in Latin America.” Lucio Vaquero – PCMA Regional Director for LATAM.
Through this alliance, professionals in the industry will additionally benefit from opportunities to connect with other colleagues within the global PCMA community, gain access to scholarships, exclusive experiences and educational programs that allow them to enhance their personal brand.
Gladys O'Mahony, Marriott International's Vice President of Global Sales for the Caribbean and Latin America, commented "Marriott International is proud to partner with PCMA LATAM. This alliance will allow us to offer meeting and event professionals not only an opportunity to equip themselves with relevant skills and knowledge for success, but also provide a space for connection and collaboration.PCMA allows us to harness innovative best practices in the industry and deliver the solutions and insights needed to create engaging experiences and host successful meetings and events. "
Marriott International and PCMA are committed to growing the events industry in Latin America, transforming education and knowledge into impact, so that professionals in the meetings and events industry continue to adapt and equip themselves with the skills necessary for success.