Carlos Brito is appointed as the new Minister of Tourism of Brazil
After almost a year and a half at the head of the Ministry, Gilson Machado Neto left the command of the agency, leaving the position in the hands of the official who until now served as president of Embratur
Since the end of 2020, Gilson Machado Neto has been responsible for historical achievements in national tourism during the Covid-19 pandemic. Among them, the confirmation of Brazil as the headquarters of the first regional office of the World Tourism Organization (UNWTO) in the Americas, in addition to the re-election of the country to integrate the Executive Board of the entity until 2025.
Machado Neto's management was also responsible for key initiatives to reduce costs in the sector. The list includes measures such as the introduction of JET-A fuel in Brazilian aviation, the reduction of IRRF (Income Tax Withheld at Source) rates on aircraft leasing, and the exemption of federal taxes on the importation of sailboats. , in order to promote nautical tourism. .
Gilson Machado Neto celebrated the advances and thanked the opportunity to contribute to the sector. “We ended 2021 with a 21% increase in the Tourist Activities Index, confirming the recovery trend. Under the command of President Jair Bolsonaro, a great fan of tourism, we have adopted essential actions to make tourism a great engine of the economy, actions that will surely continue and be reinforced, ”he emphasizes.
Under the administration of Machado Neto, the MTur managed to grant R$ 1.8 billion in credit through the General Tourism Fund (Fungetur), benefiting 6,620 companies affected by the pandemic and helping to maintain 62,100 jobs. More than 31,000 Responsible Tourism stamps were also issued, indicating the prevention of coronavirus by activities in the area.
In 2021, his management delivered 760 tourist infrastructure works throughout the country, the result of an investment of R$ 866 million. Gilson Machado Neto's efforts also ensured the resumption of cruises on the Brazilian coast, after intense negotiation and coordination work between the federal government, companies and municipalities.
Another important milestone was the commitment to improving accessibility in tourism through a series of actions such as the signing of a Technical Cooperation Agreement with the National Volunteer Incentive Program (Pátria Voluntária) to encourage commitment and participation in volunteering activities that promote accessibility in tourism, the promotion of a free online course to qualify professionals in the sector in Libras, among others.
The now Minister of Tourism, Carlos Brito, thanked President Bolsonaro for his confidence and highlighted the government's attention to the sector. “My administration will continue the legacy left by Minister Gilson. Never has a government believed and invested so much in tourism. President Bolsonaro believes in the potential of tourism and has spared no effort to support our sector, so hard hit by the pandemic. And, even with so many losses, it was thanks to the speed and unconditional support of the government that we were able to verify in recent months growing rates of tourist activity in Brazil”, he pointed out.
Brito also highlighted the unprecedented partnership between MTur and Embratur. “Before there was an Embratur and a Ministry of Tourism. Today, Embratur and the Ministry of Tourism are here, all working together for our Brazil. The Embratur and Ministério team is the best team Embratur and Ministério have had to date. Embratur is committed to Brazil and to the strengthening of tourism and works more and more in line with the MTur team, an outstanding alignment in all trade”, he highlighted.
Also participating in the ceremony were the Minister of Health, Marcelo Queiroga; the special advisor to the Presidency of the Republic, Mosart Aragão; the federal deputy Pastor Eurico; the president of the Brazilian Association of Maritime Cruises (Clia Brasil), Marco Ferraz; the president of the Azul airline, John Rodgerson; the president of the Brazilian Association of Airlines (ABEAR), Eduardo Sanovicz; the president of the Chico Mendes Institute for the Conservation of Biodiversity (ICMBio), Marcos Simanovic, and the president of the National Historical and Artistic Heritage Institute (Iphan), Larissa Peixoto, as well as secretaries and directors of Embratur, among others.
ADVANCES - Before the MTur, Gilson Machado Neto also led the launch of the Safe Tourism Program, an alliance with Embratur that seeks to develop actions and public policies in the area. A pioneer in Brazil, the initiative comprises a total of 59 actions, including initiatives aimed at properly positioning the country as a safe destination.
Machado Neto also led the process of updating the Brazilian Tourism Map, which guides the public policies of the MTur and currently includes 2,542 municipalities in 322 tourist regions. Now, the instrument can be updated at any time, and no longer every two years, as it used to be, which allows the inclusion of more and more municipalities.
Another delivery was the Smart Tourist Destinations pilot project, which brings together 10 cities, such as Brasilia (DF), Recife (PE) and Rio de Janeiro (RJ) and seeks to innovate and digitize tourist services and attractions. Machado Neto's management was also in charge of the feasibility studies for the concession of national parks, providing advances in sustainable tourism from the improvement of services.
In the field of professional training, the "Would You Like It" course was launched, aimed at qualifying workers in notions of the English language. The initiative joins other training offered by the MTur for free, which in 2021 alone certified more than 34,000 tourism professionals in almost 100 courses taught.
Still under the administration of Machado Neto, the Forró Traditional Matrices were recognized as Brazilian Cultural Heritage, and the title was revalidated for Frevo and Ciranda do Nordeste. The Instituto do Patrimônio Histórico e Artístico Nacional (Iphan), linked to the MTur, reached 2022 with a total of R$ 283 million invested in the recovery of historical spaces in the country.
EMBRATUR - The achievements of the period also include initiatives under the responsibility of Embratur. Among them, the realization of an important national tourism promotion campaign in the pandemic. The action, entitled “Being Brazilian is always being close to an incredible and safe destination”, reached more than 600 million people, through radio, TV and internet broadcasts.
The agency also announced visa exemption for Japanese travelers during the 2021 Japan Olympics, and similar work is currently being arranged in the North American market. Embratur also decentralized actions through alliances with Brazilian embassies, in addition to promoting Brazil at Expo Dubai, the 2020 World Expo, among other actions.
CURRICULUM - Carlos Brito was born in Recife (PE), is 39 years old and has a degree in Business Administration and Administration with an emphasis in Marketing, as well as an MBA in Marketing and Advertising. He has more than 20 years of experience in the administrative area, having served as executive director in the private sector.
In his career, Brito led the areas of financial, physical, technological and human resources. Carlos Brito was also part of the team of the National Ecotourism Secretariat of the Ministry of the Environment, commanded at that time by Gilson Machado Neto. He joined Embratur in June 2019, as Director of Internal Management. With the transformation of the autarchy into an Agency, he assumed the Corporate Management, when he coordinated the administrative reorganization of the entity and, later, its presidency.