Tomorrow starts WTM Latin America
The 2022 edition is held in person and is consolidated as a complete, democratic and plural event
Event that takes place from April 5 to 7 at the Expo Center Norte, in São Paulo, marking the opening of the calendar of major tourism events in Latin America.
Commercial relations, connection, qualified content, reflection, establishment of alliances and business concretion: these are some of the expressions attributed to WTM Latin America by exhibitors when asked about the reason for their participation.
Today, just one month after its completion and under the direction of Simon Mayle, WTM Latin America 2022 confirms that it will be another edition with hundreds of organizations from around the world, gathered for a meeting of exhibition, relationship and debate of qualified content on the latest industry topics.
Among its exhibitors are the Tourist Authority of Egypt, Costa Rica Tourist Board, Disney Destinations, the United States, Maldives, Ministry of Tourism of Uruguay, Procolombia, Promperú, National Tourism Service of Chile (Sernatur), Tourism of Portugal, Visit Orlando (representatives of destinations and international governments); AM Resorts, Accor, Best Western, Hilton Worldwide, GJP Hotéis, Grupo DiRoma, Hotéis Othon, Iberostar Bahia, Meliá International Hotel, Palladium Hotel Group, Wyndham Hotels & Resorts (national and international hotel chains and operators); Avis Budget Group, Localiza Rent a Car (vehicle rental company); GTA – Global Travel Assistance, Vital Card (travel insurance); Resorts Brasil (associations and class entities), Omnibees (distribution); Costa Cruzeiros, Norwegian Cruise, Discover Cruises (cruises);
Under the theme "The Magic is Back" this edition continues with the purpose of connecting Latin America with the world and the world with Latin America. “As always, we will bring exhibitors from all over the world and we will spare no effort to offer content that will be divided between our three main pillars: Technology, Diversity & Inclusion and Responsible Tourism. We are in the last month of preparation for a very complete event that has a lot to offer to all those who make it up”, says Mayle, adding “we know that the pandemic is not over and that there are innumerable challenges in the world, social, political , environmentally and economically speaking. And all this must be considered when we bring together the players of a chain as important as tourism, which sets in motion another 50 economic sectors, or more”.
Resorts Brasil echoes Mayle's reflection. “This edition of WTM Latin America is very special for Resorts Brasil and for our associates. The last two years have been very challenging for the world and for the tourism industry, but we also learned a lot in this period. Participating again in WTM is a great opportunity to physically reconnect with industry allies and discuss the future of tourism together. We want to bring inspiration to the fair and provoke reflections on important topics for tourism, such as innovation and sustainability”. comments Ana Biselli Aidar, executive president.
WTM Latin America integrates the portfolio of one of the largest event organizers in the world and the resumption of its face-to-face version, in the pavilion, has been awaited by various sectors -national and international-.
This event is held in line with all the recommendations and the implementation of all the health protocols necessary for the protection of the participants and which include: mandatory use of masks, presentation of proof of full vaccination, distancing and use of alcohol in gel, in addition to other measures.
“We know that the pandemic is not over and that, most likely, we will need to live with its protocols for a long time. In this sense, we learned even more about the important role played by the players in the sector in terms of giving consumers confidence to travel. We are talking about travel agencies, tour operators, hotel companies, car rental companies and insurance companies, to name a few”, says Simon Mayle, adding that “the world has once again invested in experiences and the traveler needs to be sure of your choices. Therefore, we have to create connections and we are going to offer a complete and profound event in that sense”, he concludes.
It is also in the resumption of face-to-face events that the expectation of exhibitors such as Wyndham Hotels & Resorts and Schultz resides. “Being an exhibitor at WTM Latin America is part of our business strategy, since it is an event that gives qualified visibility to the brand and also boosts sales through our allied tour operators and travel agents. Our participation is already a tradition and our expectation for this year is even greater, given that this achievement marks the official resumption of tourism in our entire region”, declares Ilka Padula, director of Global Sales LATAMC of Wyndham Hotels & Resorts.
Aroldo Schultz, founder and president of the company that bears his name and which operates in different niches in the industry (from insurance to technology, including tour operators and travel agencies), also confirms the importance of the face-to-face event. “We participated in all the editions of WTM Latin America, including its virtual edition, last year. We have no doubt that industry professionals need to get together, so much so that we ourselves are on the eve of the annual convention”, says the executive.
“We have already participated in several editions of WTM Latin America and we trust the event as one of our strategies to support the transformation of the industry, in order to bring hotel technology closer to all partners. There is no doubt that this is one of the largest meeting points for the Latin American tourism trade and that our presence is in line with our development project in the region”, says Rodolfo Delphorno, Director of Sales and Marketing at Omnibees.
Importance of Brazil for international destinations
The Brazilian market continues to be strategic for international destinations that have already confirmed their presence at WTM Latin America 2022.
Among them is Colombia, with its innumerable attractions. “Brazil continues to be one of the most important markets for our tourism and, precisely for this reason, it is crucial to be prepared for the resumption of WTM Latin America in the pavilion. We are going to bring together leaders and businessmen who, together, will talk about the countless opportunities that our destination offers to the entire world and to Brazilians”, says Nicolás Casasfranco, director of Procolombia Brasil.
It is also from Brazil that the visitors considered very strategic for Chile come, a country that holds several records, among them, that of having the driest desert in the world, and that is characterized by its innumerable contrasts, with several tourist options that are positioning to the destination as one of those preferred by Brazilians. “Brazil is one of our main emitters, with an average individual daily spend of US$95.30 (in 2019, the last year before the pandemic), the second largest issuing market, only behind the Chinese market. Our expectation this year is to receive 164 thousand Brazilians”, says Andrea Wolleter, director of the Chilean National Tourism Service (Sernatur). The executive adds that "given the importance of the Brazilian market for Chile,
In addition to the South American region, North America also recognizes the strategic importance of the Brazilian tourist. “Brazil has always been and continues to be one of the main international markets for SeaWorld Parks & Entertainment. Even during the period of travel restrictions and closed North American borders, we maintained our presence and close relationship with the Brazilian trade. Now, we are eager to participate in WTM Latin America, which brings together the big players in our market. This year's edition will be even more special, since we will be able to meet our main allies, travel agents, and present them the newest attractions in our parks: the Ice Breaker at SeaWorld Orlando and the Iron Gwazi at Busch Gardens Tampa” , says Leonardo Fortes,
Accreditation to participate in WTM Latin America 2022 is now open, and entry will only be allowed through prior registration and presentation of proof of complete vaccination. All health protocols have been adopted and are available on the website.